Find the best online form builder for your needs

The best online form builder provides users with a quick and convenient way to collect information online. Whether you’re hoping to measure customer satisfaction and NPS scores with surveys, or you want to gather insights from your team, the right form builder can help.

These straightforward tools typically come with drag-and-drop functionality, which ensures you can add components to your forms without knowing how to code. Plus, you can often find a range of templates to get you started, designed to match your specific use case.

Online form builders are often a must-have for business leaders, marketing teams, sales professionals and more. Not only do they help you to figure out what your customers are thinking, but they can also be a great way to collect qualitative data for research projects too.

7 of the Best Online Form Builder Tools

Some form builders come pre-built into the existing tools you rely on every day, from CRM systems to project management software. Others are standalone solutions, intended to replace the code-based forms developers used to create.

The most versatile and impressive tools can be used to create everything from surveys with conditional logic, to contact forms and sign-up forms. Some even come with their own professional form templates to get you started.

Today, we’re going to be looking at some of the most impressive online form builders available for a range of different use cases.

1. JotForm

Ideal for creating secure and professional online forms, JotForm is an all-in-one environment where business leaders and creatives can design all kinds of impressive forms. There are various templates to choose from to get you started, including those for collecting consumer insights, employee feedback and more. There’s also a drag-and-drop editor so you can easily make changes to each document.

JotForm makes it simple to collect all kinds of data in one convenient location. You can design forms with signature capabilities for contracts, and even transform forms into in-depth surveys, with countless fields for each document. You’ll also be able to add your preferred fonts, colors, and even your logo to every form you create.

JotForm integrates directly with a variety of tools, including project management boards, storage tools, and CRM systems. Plus, you can integrate payment processing capabilities directly into your forms, so you can collect donations and payments instantly.

Pricing

JotForm has a variety of options available in terms of pricing plans. The Starter plan is available for free, which allows you to create 5 forms, with 100MB of space, a limit of 100 submissions per month, 1000 monthly form views, and storage for 500 submissions. You can also create 100 fields per form, and collect 10 signatures, and 10 payments per month. Paid plans include:

• Bronze: $34 per month for up to 25 forms, 1000 submissions, 1 GB of space, 10,000 views, 10,000 stored forms, 250 fields per form, 100 signatures and 100 payments.
• Silver: $39 per month for 50 forms, 2500 submissions, 10GB of space, 100,000 views, 2,500 stored forms, 500 fields per form, 250 signatures and 250 payments.
• Gold: $99 per month for up to 100 forms, 10,000 submissions, 100GB of space, 1 million form views, 100,000 stored forms, 1,000 payments, and 1,000 signatures. Plus, the documents are suitable for HIPAA compliance.

There’s also an unlimited enterprise package available with custom pricing for white labelling, real-time support, SLAs, local data residency and SSO.

Pros:

• Lots of impressive template options
• Signatures and transaction support
• Simple drag-and-drop editor
• Various customization options
• Integrations with various leading tools

Cons:

• Limited submissions and storage on each plan
• Can be expensive for top-tier features

2. HubSpot Forms

One of the better-known companies in the sales, marketing, and service space, HubSpot has a complete range of tools to offer virtually every business. The portfolio includes a selection of free tools for beginners, such as CRM access and online form creation.

HubSpot’s online form builder is as straightforward and convenient to use as the rest of the products in the company’s collection. The user-friendly interface ensures you can create conversion-ready forms in a matter of minutes, with a drag-and-drop interface. You’ll also be able to connect your forms directly to your CRM, so you can store valuable customer information.

There are various field types to experiment with too, such as text, drop-down, checkbox, date picker, and more. The convenient form builder allows users to embed their forms directly into their websites in seconds. Plus, you can customize everything according to your brand identity, with color, font, and logo changes. As an added bonus, there’s also the option to automatically send follow-up emails to customers after they complete their form.

Pricing

The form builder from HubSpot is free to use. However, if you want to access the most advanced features, like automatic follow-up and lead nurturing campaigns, you’ll need to sign up to one of the packages offered by HubSpot’s Marketing Hub.

The cheapest way to get started with the Marketing Hub is to pay for the Starter CRM suite at $45 per month, which comes with all of the “Starter” elements of the HubSpot ecosystem, including service, sales, CMS, and marketing tools, as well as an operational hub starter.

Advanced packages include the Starter plan for Marketing at just $45 per month for up to 1,000 contacts. More feature-rich packages like Professional cost $800 per month, and Enterprise plans start at $3,600 per month.

Pros:

• Simple interface for beginners
• Excellent back-end environment
• Lots of templates to choose from
• Easy customization options
• Integrations with CRM and marketing tools

Cons:

• Requires a paid package for advanced features
• The free plan is quite basic

3. Google Forms

If you’re looking for a simple and effective form builder, Google Forms is an excellent choice. The service is free to use, provided you have a Google account, and allows users to create a range of online forms and surveys in a matter of minutes. You’ll also be able to save your forms directly to Google Sheets so you can analyze responses.

If you’re familiar with the Google workplace suite, you’ll have no problem setting up forms in this convenient tool. You can customize images, fonts, and colors to reflect your company’s branding. Plus, there’s the option to add custom logic that shows questions based on previous consumer answers. Google Forms can accept long and short text answers, and multiple-choice responses.

You’ll be able to analyze each response left by your customers or employees with charts that showcase report data in real-time. You’ll also be able to open the raw data in Google Sheets. What’s more, all of Google Form’s templates are available to access on desktop or mobile. You can even add collaborators to the mix and share your forms by link, email, or website.

Pricing

The simple version of Google Forms is available for free with a personal account from Google. Personal Accounts also include access to Drive secure cloud storage, and a range of other tools, like Google Meet, and Google Drive.

The paid plan from Google starts at $12 per user per month with more cloud storage capacity, bigger meeting allowances, admin controls, custom business emails, shared drives for teams, and 24/7 online support if you need any help.

Pros:

• Easy to use form builder
• Free for all of the form features
• Customizable designs and form fields
• Built-in analytics
• Easy sharing and collaboration

Cons:

• Limited design options
• Minimal storage on the free plan

4. Brevo

Technically, Sendinblue is an all-in-one email and SMS marketing hub, rather than a dedicated form builder. However, you can still create a range of sign-up forms within the application. The convenient ecosystem is easy-to-use and straightforward, with a range of templates and customization options to choose from. You can also connect forms directly to your email campaigns.

The straightforward technology makes it quick and simple to build professional-looking forms in seconds. You can add your own images, colors and text, plus, you’ll be able to choose from a range of customizable form fields to ensure you’re collecting the right data. Sendinblue forms can be placed in your emails, on your website, or sent to customers via links.

As an added bonus, Sendinblue’s form creation tools are GDPR compliant and secure, so you can avoid any privacy issues. The Sendinblue form creator connects directly to your email and SMS marketing tools with Sendinblue, so you can personalize and customize your marketing content based on the information you collect about each segment.

Pricing

There is a free plan available from Sendinblue which supports small companies with unlimited contacts and up to 300 emails per day. There’s also chat services for 1 user. If you want to enhance your email and SMS marketing strategy, you can choose from paid plans like:

• Lite: Starting at $35 per month for 20,000 emails, no sending limit, email support, A/B testing, advanced analytics and no Sendinblue branding.
• Premium: Starting at $65 per month for up to 20,000 emails with marketing automation, Facebook ads, landing pages, and multi-user access.
• Enterprise: Custom pricing for as many emails as you need, priority spending, more landing pages, access for 10+ users, SSO, a customer success manager and priority support

Pros:

• Easy to use, no technical skills needed.
• Various fields and styling options available.
• Works well with other Brevo tools.
• Forms look good on all devices.
• Easy to track and export submissions.
• Includes consent checkboxes and privacy links.
• Can trigger automated workflows.

Cons:

• Some features are only available on paid plans.
• Some advanced features may require time to learn.
• Customization might feel limited compared to other tools.
• Limited support options on lower-tier plans.
• May not integrate seamlessly with all third-party tools.
• Complex forms might require additional configuration.

5. Zoho Forms

Zoho, like HubSpot offers a huge range of valuable tools to business leaders looking to stand out online. You can access everything from CRM software to project management and collaboration tools in the same portfolio. The Zoho From building tool simplifies the art of creating professional forms online and sharing them with your colleagues and customers. There are even integrated apps to help you manage your data, and you can create forms on mobile.

The no-code form builder comes with 30+ field types to choose from, custom themes, situation-specific templates, and a drag-and-drop interface where you can customize everything. There’s the option to embed your forms directly into web pages, or share links on social media and via email.

Plus, Zoho Forms keeps you up-to-date with SMS notifications and email conditional alerts which let you know whenever a new form submission is updated. Built-in analytics give you a behind-the-scenes insight into your data, with UTM tracking and form insights. Plus, you can integrate your forms directly with tools like Salesforce, Google Drive, Zapier, and a range of Zoho features.

Pricing:

It’s free to get started with Zoho Forms for an initial trial, after that you’ll have a range of package options to choose from. The cheapest package includes unlimited forms, so you don’t necessarily need to upgrade, but options include:

• Basic: £7.50 per month for 1 user, unlimited forms, 10,000 submissions per month, payment integration, 500MB storage, built-in and custom themes, unlimited reports, and document merging tools.
• Standard: £18 per month for up to 10 users, 25,000 submissions per month, all the features of Basic, approvals, and tasks.
• Professional: £37 per month for all the features of Standard, plus 25 users, 75,000 submissions per month, and 5GB of storage.
• Premium: £75 per month for all the features of Professional for up to 100 users, 150,000 submissions per month, 10GB of storage, and record auditing

Pros:

• Easy to use environment
• Excellent range of template and field options
• UTM tracking and form insights
• Notifications and conditional alerts
• Integrations with leading tools

Cons:

• Can be expensive for some advanced features
• Best suited to existing Zoho users

6. Typeform

Another of the most popular form builder solutions for a range of business workflows, Typeform is a good choice if you’re looking for professional templates and attractive designs. The easy-to-use interface is excellent for beginners, and Typeface also allows you to engage with your audience in a multitude of different ways too. You can create quizzes and registration forms, with animated GIFs, videos, and images available from a free set of libraries.

Typeform uses conditional logic to help companies ask the right follow-up questions based on the previous answers given by customers and employees. This makes surveys feel more natural and human. The technology also comes with a range of ways to share your forms, allowing you to embed them directly into your website, share a link, or launch forms in an email.

Aside from making it easier to create more attractive forms and quizzes, Typeform also helps business leaders to collect meaningful insights from their customers and employees too. You can generate custom and shareable reports to send to stakeholders, and even integrate Typeform with other plugin applications and tools, like Google Sheets.

The drag-and-drop form builder is fantastic for data collection, and there are even useful add-ons to help teams work together on gathered information. For instance, you can link your technology straight to Slack and HubSpot.

Pricing

The free plan for Typeform offers basic access to some of the essential features of the service, so you can test out conversational forms, quizzes, and surveys. However, if you want to collect as much data as possible from your forms, and experiment with different tools, you’ll need a monthly subscription.

Paid plans include:

• Basic: £25 per month for 1 user, unlimited typeforms, unlimited questions, and recording for 100 responses per month.
• Plus: £39 per month for all the features of Basic, plus the option to remove Typeface branding, use your own subdomain and collect 1,000 responses per month. You can also share the app among 3 users.
• Business: £79 per month for all the features of Plus, as well as 10,000 responses per month, 5 users, drop-off rate insights, conversion tracking, and priority support

Typeform also has it’s own enterprise package with unlimited response limits and team seats, VIP support, single sign-on, and compliance with a wide range of security standards.

Pros:

• Great for creating different types of forms
• Lots of templates and existing resources to choose from
• Free online form builder available for beginners
• Requires no CSS or HTML knowledge
• Great for lead generation and data collection

Cons:

• No support for order forms or transactions via payment forms
• The free version does have limited functionality

7. WuFoo

One of the most versatile options for creating powerful forms online, WuFoo has earned the attention of many leading brands, including Best Buy, Twitter, Microsoft, and Disney. The simple and convenient online builder allows companies to collect files, data, and payments without any coding or programming knowledge. You can even integrate with payment leaders like Stripe and PayPal to increase your conversion rate.

With a range of automated workflows to explore, and countless templates to experiment with, WuFoo allows brands to create engaging and valuable forms for various use cases. You can access form templates to get you started, and edit everything from drop down menus to form fields. There’s even custom CSS support so you can add in your own unique elements.

One of the best things about Wufoo is how useful it is for collecting valuable data. With so many question types to choose from, you can collect meaningful insights from your form entries, and even track important metrics with reporting and detailed graphs. The webforms from WuFoo will also integrate with various leading tools like Dropbox, WordPress, Salesforce, DocuSign and Mailchimp.

Pricing

The free plan available from WuFoo allows users to create up to 5 forms with a limit of 100 entries, 10 fields, and 1 user. However, you can access unlimited reports, and up to 100 API requests. Although there’s no file storage and the customer support is limited.

If you want to upload files and experiment with more advanced forms, you’ll need one of the paid packages. Options start at $14.08 for up to 10 forms with 1,000 entries, maximum form fields, and 10,000 API requests. There’s also the Professional Package for $29.08 per month for unlimited forms, and up to 5,000 entries, and 5GB of file storage support.

The Advanced package for $74.08 per month adds extra file storage and user options, as well as additional entry storage solutions. Plus, there’s an “Ultimate” package for $183.25 per month for the highest number of entries, up to 20GB of file storage, and priority support.

Pros:

• Free package comes with plenty of analytics and reports
• Suitable for creating WordPress form types and other surveys
• Integrates with a range of widgets and websites
• Powerful analytics and insights on all plans
• Multiple types of custom forms available

Cons:

• Limited access on the free plan
• Can have a slight learning curve for beginners

Choosing the Best Free Online Form Builder

While all of the online form builders above come with their own free plan, it’s worth remembering that some of these tools will have limitations on the number of features free users can access. Most of the time, free plans are intended for small businesses in search of a simple WordPress plugin or basic form builder for collecting useful company insights.

If your needs start to evolve, you might need to think about investing in a premium plan from one of the top form builders. On the plus side, the free plans give you an excellent way to test out available features before you commit to any specific service.