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Based on weighted criteria below
Pricing icon

Pricing (weighted 12%)

Gravity Forms

Personal License: $39/year

Use unlimited forms with unlimited entries for only one site. Features like Autoresponders, Export Entries, Spam Protection are available but there are no add-ons included.

Business License: $99/year

At this price point basic add-ons can be added and you can use the license on up to 3 websites.

Developer License: $199/year

You get everything with this license, including priority ticket support and access to advanced add-ons.

For all plans you will get a full year of support and updates from the date of purchase.  If you don't renew your subscription Gravity will still work but you won't get any updates or access to support.

Gravity Forms is also a WordPress form plugin so if your website is built on another platform you might want to look at the other form builders.

There is no free trial, but a demo is available if you wish to get a feel of Gravity Forms' interface  before you buy.


Gratis Plan: FREE

With the free plan you get to create 3 forms but you are limited by the number of fields (3 maximum) and entries (100 entries) with only 3 reports. All this available for 1 user.

Ad Hoc Plan $14.95/month

This plan will increase the number of forms (10 maximum), entries (500), fields (100) and reports. It will also add 250MB of file storage and other useful features like redirects or form rules for creating more advanced forms.

Bona Fide Plan: $29.95/month

Starting with this plan you'll get unlimited forms and reports, 3000 entries and 1GB of file storage, maximum fields (around 100) and field encryption. All this available for 5 users.

Carpe Diem Plan: $69.95/month

This plan will only quintuple the number of entries and triple the file storage for up to 20 team members.

Ad Infinitum Plan: $199.95

With the Ad Infinitum Plan, you have an unlimited number of forms, unlimited reports, 100,000 entries a month, integrated payments, and 10GB of storage available for 60 people in your organization.

If you go annual Wufoo offers 25% off for all plans.

Design icon

Design (weighted 12%)

Gravity Forms

Gravity Forms—like a number of other WordPress form plugins—lets you make forms inside of your WordPress Admin pages and it comes styled to work out of the box with just about any theme.

If you want to tweak the way your form looks you can use the Gravity Forms CSS classes under the advanced field settings. Nevertheless this will require some coding skills so if you don't want to get your hands dirty try the demo  first and see if they match with your WP theme.


If you need a form or survey, Wufoo has already created more than 300 templates and themes, arranged on categories like Surveys, Invitations, Registrations, Led Generation, Online Orders or Tracking and tons of subcategories. If you don't find what you are looking for you may create your own template from scratch using the drag and drop editor and some CSS skills.

Features icon

Features (weighted 12%)

Gravity Forms

With Gravity you can make multi-page forms, schedule forms and restrict number of entries, create WordPress posts from entries, save forms and finish filling them out later.

Lots of add-ons are available if you need to integrate  payment platforms and other web apps with the builder.

Conditional logic is not at the same level of complexity as in Wufoo so if your planning to create a more complex quiz or survey go with Wufoo.

Gravity Forms allows you to create WordPress posts from user entries or quickly build surveys and reader polls with open-ended text fields, drop down menus, checkboxes, numerical fields, and multiple-choice questions.


Wufoo has all of the features that you would expect from a form builder. Starting with the Bona Fide Plan you'll have access to all the features Wufoo has to offer.

Conditional logic is one of its strongest points when compared to Gravity Forms. Wufoo's conditional logic allows you to show or hide fields, jump to different pages, and setup 50 form rules.

Other features include the form analytics, smart captcha, payment features, coupon codes, user management and advanced analytics. You may also accept and store files uploaded by users.

If you are a beginner, then Wufoo is the way to go, but it is a great option for advanced users also.

Backend Features icon

Backend Features (weighted 12%)

Gravity Forms

Gravity Forms is a WordPress plugin, and it integrates in the WordPpress admin panel. If your website is not buit on WordPress go with Wufoo.

After you install the plugin you will find a new Forms section in the the WP admin menu where you'll be able to add new forms, edit your forms, and see their results.

A drag and drop editor is available and creating, editing or sharing your forms is not that much more to use than Wufoo.


Wufoo's backend items are very well organized. From the main menu you can access your forms, reports, themes and manage your account's existing users.

For every form you can view the entries, edit the fields, access the analytics dashboard, create conditional logic rules, get the share link or embed code.

Everything is very straightforward and easy to use.

Extensibility icon

Extensibility (weighted 12%)

Gravity Forms

Gravity Forms has over 100 extensions and add-ons, giving you tons of third party options. The Business license gives you access to integrations (basic add-ons) with all the major email marketing services like (Campaign Monitor, MailChimp, AWeber, etc.). With the Developer license you'll have access to the advanced add-ons.

The downside is that the add-ons are only available with the Business or Developer license which are a bit pricey, so if you are running only one website go with Wufoo.


Wufoo is integrated with most popular payment processors so you can accept online payments with ease if you are using Stripe, PayPal, Braintree, Authorize.Net, Chargify, USA ePay or FreshBooks.

You can easily get instant updates about the data being collected from your users right into one of the integrations available (Active Campaign, MailChimp, Asana, Zapier, Campifire, Salesforce or Torch).

Other integrations include Facebook, Wix, Suarespace, WorPress, Drupal, Joomla and many more.

Flexibility icon

Flexibility (weighted 12%)

Gravity Forms

If you want to expand the uses for the plugin with add-ons you’ll need at least a business license at $99 or a developer license (for access to all add-ons) at $199.

WordPress developers can customize Gravity Forms functionality using the Gravity Forms API.


Wufoo's Code Manager provides a number of copy-and-paste code snippets to help you embed your form into your web site, blog post, email newsletter or Facebook page.

If you want to use your own database, you can use Wufoo to design your forms and the just download the HTML and CSS code.

From your Account Manager, you can upgrade or downgrade at any time according to your needs.

All the entries collected via Wufoo's forms can be exported to Excel, CSV and Tab Delimited formats.

Statistics icon

Statistics (weighted 12%)

Gravity Forms

Gravity Forms doesn't currently have reporting capabilities or other add-ons for use as an advanced survey.


With the Report Builder you can choose to display the data from your entries as graphs, charts, numbers, text, or data grids.

The analytics tool will track views, submissions, and conversion rates.

Using the Form Analytics feature you will also be able to track pageviews, error rates or submission times. All the data is displayed in a separate dashboard.

Support icon

Support (weighted 12%)

Gravity Forms

Gravity forms has good documentation. If you encounter problems there are customer service forums on the support page and a FAQ section that you can check before submitting a support ticket. You can also reach them on Facebook and Twitter, for quick support questions, they usually respond within a few hours.


In the help center you'll find an extensive knowledge base and very good documentation. If you don't find your answers there you may contact customer support via email.