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Looka Review 2024 – All The Key Pros and Cons

Looka is an online logo maker that has gained popularity among small business owners and graphic designers. It offers a simple and affordable way to create a professional logo and brand kit without the need for design skills or software.

In this article, we will provide a comprehensive review and analysis of Looka, covering its features, pricing, ease of use, and customer support.

Whether you’re looking to create a logo for your business or exploring new logo design tools, this guide will offer valuable insights and practical guidance.

Quick verdict:

Overall, Looka is a great option for anyone looking to create a professional logo and brand kit. Its features, pricing, ease of use, and customer support make it a top choice among online logo makers.

If you’re looking to create a logo for your business or explore new logo design tools, we highly recommend giving Looka a try.

Pros and Cons


  • User-Friendly Interface: Looka’s design platform is intuitive, making it easy for users with no design experience to create professional-looking logos.
  • AI-Powered Design: Utilizes artificial intelligence to generate a wide range of logo designs based on user preferences, ensuring a variety of options.
  • High Customization: Offers a high degree of customization, allowing users to tweak and adjust designs to meet their specific needs.
  • Brand Kit Availability: Alongside logo creation, Looka provides a full brand kit, including business card designs, social media assets, and more, for cohesive branding.
  • Speed and Efficiency: Enables quick creation of logos, ideal for businesses or individuals who need a logo in a short amount of time.


  • Limited Creativity: While AI provides a variety of designs, they may lack the unique creativity that a human designer can offer.
  • Cost: Some users might find the pricing model, especially for the full suite of branding tools, to be a bit expensive.
  • Revisions and Flexibility: Once a logo is finalized and purchased, making further revisions or changes can be challenging or costly.
  • Similarity in Designs: Some users have noted that designs can sometimes look similar to those created for other businesses, reducing uniqueness.
  • Dependence on Templates: The reliance on pre-existing templates can limit the uniqueness and tailor-fit of the designs for specific business needs.



Looka offers a range of customizable templates to choose from, making it easy to create a logo that fits your brand. Its AI-powered logo creation tool generates unique logo designs based on your preferences and industry.

The icon library includes thousands of icons to choose from, and the color palette generator helps you select the perfect color scheme for your brand.


looka homapage - looka reviewIn addition to logo design, Looka offers business card and website design services. Its social media kit includes optimized graphics for various social media platforms, making it easy to maintain a consistent brand image across all channels.

The brand guidelines feature provides a comprehensive guide to your brand’s visual identity, including logo usage, typography, and color palette.

Pricing – How Much do Looka Logos Actually Cost?

Basic Plan

looka pricing logo only

The Basic Plan includes a high-resolution logo file, PNG and SVG files, and lifetime access to your logo design. The price is $20, and there are no limitations on the number of logo designs you can create.

Premium Logo Package

Alternatively, you can choose the “Premium Logo Package”, which includes multiple file types, and multiple color variations, including transparent backgrounds.

If you want to add your professional logos to a variety of different resources, you can opt for a brand kit subscription. These packages give you full access to all of Looka’s brand identity tools, user-friendly AI-powered editors, and more.

There are two subscriptions available:

Brand Kit Subscription

looka pricing logo brand kit

With the Brand kit subscription, you get access to a library of more than 300 ready-to-use brand assets for marketing materials. This includes logos, social posts, social profiles, business cards, email signatures, invoices, letterheads, and brand guidelines.

Plus, you get unlimited logo changes and full ownership of your logo. All of this is available for just $96 per year, and you also get exclusive offers worth over $3000.

Brand Kit Web Subscription

The Brand Kit Web Subscription ($192/year) also includes access to a library of pre-made website templates, which you can customize with your own branding elements. This makes it easy to create a website that looks professional and polished, without the need to hire a web designer.

Additionally, the subscription includes access to the Looka logo maker, which allows you to create a unique logo for your website in just a few clicks. With the Brand kit web subscription, you can quickly and easily create a website that looks and feels professional.

Ease of Use

Looka’s user interface is intuitive and easy to navigate, making it easy for anyone to create a professional logo. The logo creation process is straightforward, and the customization options allow for endless possibilities.

Looka’s drag-and-drop editor makes it easy to add and edit elements, and the AI-powered logo creation tool generates unique designs in seconds.

Customer Support

Looka offers support through email and live chat. Response times are generally quick, and the support team is knowledgeable and helpful.

User reviews of Looka’s customer support are generally positive, with many users praising the team’s responsiveness and helpfulness.

Top Looka Alternatives


Canva is widely known for its extensive range of design tools, suitable for both beginners and professionals. It offers a vast library of templates, including logos, which users can customize. The platform is not just limited to logo creation but extends to a full range of graphic design needs like social media graphics, presentations, and more.

Canva stands out for its user-friendly interface and the sheer volume of available resources. However, while it offers great flexibility and a wealth of options, users may find designs less specialized for logos compared to dedicated logo-making tools. It’s an excellent choice for those who want a more hands-on approach to design with a wide array of applications beyond just logo creation.

Wix Logo Maker

Wix Logo Maker, part of the Wix web development platform, provides a user-friendly, AI-powered logo creation tool. Like Looka, it generates logo options based on user preferences and design inputs. It integrates seamlessly with Wix’s website builder, making it a great choice for businesses or individuals planning to use Wix for their website.

The tool offers decent customization options, though it may not be as extensive as some dedicated logo design platforms. Wix Logo Maker is ideal for those who want a simple, streamlined process and are already using or plan to use Wix for their website.

Tailor Brands

Tailor Brands focuses specifically on small businesses and startups, offering AI-powered logo creation along with a suite of branding tools. It provides a simple process for generating and customizing logos, and also offers additional branding services like business cards and social media branding.

Tailor Brands emphasizes a balance between automation and customization, aiming to make professional branding accessible to non-designers. While its designs are generally high-quality and tailored to specific business needs, it might have limitations in terms of unique, out-of-the-box creative designs compared to a professional designer’s touch.


In conclusion, Looka is a powerful and affordable logo maker that offers a range of features to help you create a professional brand image. Its customizable templates,

AI-powered logo creation tool, and branding services make it easy to create a logo and brand kit that fits your business. The pricing is reasonable, and the customer support is responsive and helpful. We recommend Looka to small business owners and graphic designers looking for an easy and affordable way to create a professional logo and brand kit.

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Catalin is a blogger and a big fan of ecommerce. He also loves mindfulness and matcha tea!

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