Skip to content

Shopify vs Odoo: Picking the Right E-commerce Platform for Your Business

Trying to decide between Shopify and Odoo for your e-commerce venture? I feel you. It’s like choosing between two flavours of ice cream when they both look delicious.

I’ve been in your shoes, staring at my screen, wondering which platform would be the perfect fit for my online store. After diving deep into both Shopify and Odoo, I’m here to share the nitty-gritty details that’ll help you make the right choice.

Let’s kick things off with the basics, shall we?

What is Shopify?

shopify homepage

Shopify’s been making waves in the e-commerce world since 2006. It’s the go-to platform for many online sellers, and for good reason.

What’s the fuss about?

  • Easy peasy setup: You can have your store up and running faster than you can say “cha-ching!”
  • User-friendly interface: Even if you’re not tech-savvy, you’ll feel right at home
  • Gorgeous themes: Make your store look like a million bucks without breaking the bank
  • App store galore: Whatever feature you need, there’s probably an app for that

But hold your horses – it’s not all sunshine and rainbows. Shopify can get a bit pricey as your business grows, and customisation options can be limited compared to some alternatives.

What is Odoo?

odoo ecommerce

Now, let’s talk about Odoo. It’s not just an e-commerce platform; it’s a full-blown business suite. Imagine having all your business tools in one place – that’s Odoo for you.

What makes Odoo stand out?

  • All-in-one solution: From CRM to inventory management, Odoo’s got you covered
  • Customisation king: Tailor it to fit your business like a glove
  • Open-source goodness: Tech-savvy? You can tinker with the code to your heart’s content
  • Scalability: Grows with your business without breaking a sweat

But here’s the kicker – Odoo’s got a learning curve steeper than a roller coaster. It’s not for the faint of heart, especially if you’re just starting out.

Now that we’ve got the introductions out of the way, let’s dive into the nitty-gritty details.

Setting Up Shop: Ease of Use

Shopify Ease of Use

Setting up a Shopify store is easier than assembling flatpack furniture (and way more fun). Here’s the lowdown:

  1. Sign up for an account
  2. Choose a theme
  3. Customise your store
  4. Add products
  5. Set up payment options
  6. Launch!

You can have your store up and running in a matter of hours. It’s perfect if you want to hit the ground running without getting bogged down in technical details.

Odoo Ease of Use

Setting up an Odoo e-commerce store is more like planning a road trip. It’s an adventure, but it requires some preparation:

  1. Choose between Community (free) or Enterprise edition
  2. Install Odoo (self-hosted or cloud-hosted)
  3. Configure your database
  4. Install necessary modules
  5. Set up your website
  6. Add products and configure settings
  7. Test and launch

It’s a bit more involved, but the payoff is a highly customised setup that fits your business like a glove.

Design and Customisation: Making Your Store Pop

Shopify’s theme store is like a candy shop for web designers. With hundreds of professionally designed themes, you’re spoilt for choice.

  • Responsive designs: Your store will look fab on any device
  • Easy customisation: Tweak colours, fonts, and layouts without touching code
  • Regular updates: Themes are kept fresh and secure

But here’s the rub – while you can make surface-level changes easily, deeper customisations often require hiring a Shopify expert.

Odoo takes a different approach. It’s like being handed a blank canvas and a full set of paints.

  • Start from scratch: Design your store exactly how you want it
  • Theme builder: Create and modify themes to your heart’s content
  • Full control: With access to the source code, sky’s the limit

The downside? You’ll need some serious design and development chops to make the most of this flexibility.

Features and Functionality: The Meat and Potatoes

Shopify’s features are laser-focused on getting your products in front of customers and turning browsers into buyers.

  • Built-in payment processing: Accept payments with ease
  • Abandoned cart recovery: Remind customers about items left in their cart
  • Multi-channel selling: Sell on social media, marketplaces, and more
  • SEO tools: Help customers find your store
  • Analytics: Understand your store’s performance

Odoo’s not just about e-commerce – it’s a full business management suite.

  • Integrated CRM: Manage customer relationships
  • Inventory management: Keep track of stock across multiple warehouses
  • Accounting: Handle your finances in the same system
  • Marketing automation: Create and track marketing campaigns
  • Manufacturing: Manage production if you make your own products

The sheer number of features can be overwhelming, but it’s fantastic if you need an all-in-one solution.


Shopify’s pricing is straightforward:

  • Basic Shopify: £29/month
  • Shopify: £79/month
  • Advanced Shopify: £299/month

All plans include hosting, unlimited products, and 24/7 support. The main differences are in transaction fees, staff accounts, and advanced features.

Odoo’s pricing is a bit like solving a puzzle:

  • Community Edition: Free (but you’ll need to host it yourself)
  • Enterprise Edition: Starts at about £20/user/month
  • Apps are priced separately, ranging from free to £20+/month

The final cost depends on which apps you need and how many users you have. It can be more cost-effective for larger businesses but potentially pricier for small operations.


Shopify makes scaling your business relatively painless:

  • Upgrade plans as you grow
  • Add apps to extend functionality
  • Use Shopify Plus for enterprise-level needs

You might hit some limits with very high traffic or complex operations, but for most businesses, Shopify can scale comfortably.

Odoo: Sky’s the Limit

Odoo’s scalability is one of its strongest suits:

  • Add users and features as needed
  • Handle complex business processes
  • Suitable for businesses of all sizes, from startups to enterprises

If you’re planning for massive growth or have complex needs, Odoo’s scalability is hard to beat.

Payment Processing

Shopify Payments, the platform’s built-in payment processor, makes accepting payments a breeze:

  • Easy setup
  • Competitive rates
  • Support for multiple currencies

You can also use third-party payment gateways, but you’ll pay an additional fee unless you’re on the Shopify Plus plan.

Odoo doesn’t have a built-in payment processor, but it integrates with many popular options:

  • PayPal
  • Stripe
  • And many more

You’ll need to set up your payment gateway, but this gives you more flexibility in choosing the best option for your business.

SEO and Marketing: Getting Noticed

Shopify comes with solid SEO features out of the box:

  • Customisable title tags and meta descriptions
  • Automatic sitemap generation
  • Blog functionality for content marketing
  • Integration with Google Analytics

Plus, there are plenty of apps to boost your SEO game even further.

Odoo’s SEO capabilities are robust, but they require more setup:

  • Full control over meta tags and URLs
  • Built-in blog and content management system
  • SEO analysis tools
  • Integration with Google Analytics

You’ll need to put in more work initially, but you’ll have more control over your SEO strategy.


Shopify’s support is top-notch:

  • 24/7 customer support via phone, email, and chat
  • Extensive documentation and tutorials
  • Active community forums
  • Large ecosystem of experts and developers

Whether you’re stuck at 2 AM or need help with a complex customisation, Shopify’s got your back.

Odoo’s support structure is a bit different:

  • Community Edition: Rely on community forums and documentation
  • Enterprise Edition: Access to Odoo’s support team
  • Large community of developers and users
  • Plenty of training resources available

While you might not get the same level of hand-holding as with Shopify, the Odoo community is incredibly knowledgeable and helpful.

Mobile Commerce: Selling on the Go

Shopify takes mobile commerce seriously:

  • All themes are mobile-responsive
  • Mobile app for managing your store on the go
  • Optimised mobile checkout process

Your customers will have a smooth shopping experience whether they’re on a computer, phone, or tablet.

Odoo can be fully mobile-optimised, but it might take some effort:

  • Responsive design options available
  • Mobile app for managing business operations
  • May require additional setup for optimal mobile experience

With some tweaking, you can create a great mobile experience for your customers.

The Verdict: Which One’s Right for You?

Phew! We’ve covered a lot of ground. So, which platform should you choose? Let’s break it down:

Frequently Asked Questions (FAQs)

Is Shopify or Odoo cheaper?

It’s not a straightforward answer. Shopify’s pricing is more transparent, with set monthly fees. Odoo’s costs can vary widely depending on what modules you need and whether you need custom development. For a small, straightforward online shop, Shopify might be cheaper. For a larger business needing a full suite of tools, Odoo could work out more cost-effective in the long run.

Can I switch from Shopify to Odoo (or vice versa) later?

Yes, but it’s not a walk in the park. You’ll need to plan for some downtime and data migration. It’s doable, but make sure you’re prepared for the work involved.

Do I need coding skills for either platform?

For basic use of Shopify, you don’t need any coding skills. You can get a shop up and running just fine without touching code. For Odoo, while you can use it without coding, you’ll get a lot more out of it if you or someone on your team has some technical know-how.

Which platform is better for SEO?

Both platforms can be optimised for SEO, but Shopify has a slight edge out of the box. It automatically generates sitemaps, allows you to edit meta descriptions and title tags, and has a blog feature that’s decent for content marketing. Odoo can achieve the same results, but might require more setup and possibly some custom development.

Can I use my own domain name with these platforms?

A: Absolutely. Both Shopify and Odoo allow you to use your own domain name. It’s a straightforward process with Shopify, and while it might require a bit more setup with Odoo, it’s definitely doable.

How do the two platforms handle inventory management?

Shopify has solid inventory management features built-in, allowing you to track stock levels, set up notifications for low stock, and manage variants of products. Odoo takes it a step further, offering a full warehouse management system that can handle complex inventory scenarios, multiple warehouses, and integrates directly with other business processes like manufacturing and accounting.


Go with Shopify if:

• You want to get an online shop up and running quickly
• You’re focused primarily on e-commerce
• You don’t need deep customisation
• You’re okay with monthly fees for ease of use

Go for Odoo if:

• You need more than just an online shop
• You want everything integrated – from sales to accounting
• You’re after deep customisation
• You’re ready to invest time in learning a more complex system


Choosing between Shopify and Odoo is like picking between a sports car and a Swiss Army knife. Shopify is sleek, fast, and easy to use – perfect for getting your e-commerce store up and running quickly. Odoo, on the other hand, is versatile, powerful, and can handle just about anything you throw at it, but it requires more effort to master.

Ultimately, the best choice is the one that aligns with your business goals, technical capabilities, and growth plans. Whichever you choose, remember that the platform is just a tool – your success will come from your products, your marketing, and your dedication to your customers.

So, which one’s calling your name? Shopify’s simplicity or Odoo’s flexibility? The e-commerce world is your oyster – go out there and make it happen!

Published by

Catalin is a blogger and a big fan of ecommerce. He also loves mindfulness and matcha tea!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.