Omnisend costs $16 to $59 per month at entry tier for its two main paid plans, Standard and Pro, with a free plan and a custom enterprise option also available.
Pricing scales with your contact list size, and a new SMS pricing model rolled out in May 2026 changed how high-volume senders are charged.
After hours of hands-on testing and digging through Omnisend’s billing documentation, we’ve broken down Omnisend’s pricing structure, every plan tier, and the hidden fees that catch most ecommerce store owners off guard.
Omnisend is built specifically for ecommerce, so the value depends heavily on how you use email, SMS, and automations together.
| Plan | Best for | Price | Key features |
|---|---|---|---|
| Free | Testing | $0/month | 250 billable contacts 500 emails per month 500 web push notifications Omnisend branding required |
| Standard | Small businesses | From $16/month | 12x contact list email limit Unlimited web push Forms AI Branding removable |
| Pro | Most popular plan | From $59/month | Unlimited monthly emails Advanced AI personalization Volume-based SMS add-on Priority 24/7 support |
| Custom | Enterprise | Custom pricing | 150,000+ contacts Tailored sending limits Dedicated migration team Negotiated SMS rates |
Key Takeaways
- Omnisend has three core plans (Free, Standard, Pro) plus a Custom enterprise tier, with paid plans starting at $16 per month
- You can try Omnisend with its free plan for as long as you want, capped at 250 billable contacts and 500 emails per month
- New customers get 30% off Standard or Pro for the first three months when paying three months upfront
- Pricing scales with your billable contacts, which includes non-subscribers receiving automated messages, not just opted-in subscribers
- From May 4, 2026, SMS is only available on the Pro plan for new customers, with volume-based pricing starting at $0.007 per SMS
How We Test and Compare Pricing Plans
We carried out independent research and hands-on testing to review email and SMS platforms like Omnisend.
Our research focuses on seven core areas: marketing features (30%), automation and segmentation (15%), help and support (15%), platform functionality (15%), pricing (10%), user experience (10%), and reputation (5%).
For pricing reviews, we look at what features you get for your money, the structure of plans, free trial or free plan options, and overall value compared to competitors.
How Much Does Omnisend Cost?
Omnisend’s two paid plans start at $16 per month for Standard and $59 per month for Pro at entry tiers. Both prices increase as your contact list grows, since Omnisend uses contact-based pricing. There’s also a free plan with no time limit and a Custom plan for businesses with 150,000+ contacts.
Unlike many tools, Omnisend has no separate annual versus monthly billing discount. Instead, new customers get an introductory deal: pay three months upfront and save 30%. After those three months, you’re billed monthly at the standard rate.
| Plan name | Standard | Pro |
|---|---|---|
| Starting monthly price | $16/month | $59/month |
| Intro price (3 months upfront) | $11.20/month | $41.30/month |
| Email limit | 12x billable contacts/month | Unlimited (fair use) |
| Contacts at entry tier | 500 | 2,500 |
| Web push notifications | Unlimited | Unlimited |
| SMS access (new customers) | Not available | Volume-based add-on from $0.007/SMS |
| Recommended for | Small to mid-sized ecommerce stores | High-volume senders using SMS and AI |
Can I Use Omnisend for Free?
Yes, Omnisend offers a permanent free plan with no credit card required. You can send up to 500 emails per month to up to 250 billable contacts, plus 500 web push notifications. The free plan includes essentially every core feature, including automations, segmentation, signup forms, and 24/7 support, so it’s genuinely useful for testing or for very small stores.
The trade-off is that emails and forms must display “Powered by Omnisend” branding, and the 500-email cap fills up quickly once you start sending consistently. Most stores outgrow the free plan within a few months of active campaign sending.
Omnisend Pricing Plans Explained
Omnisend offers three main plans: Free, Standard, and Pro, plus a Custom tier for enterprise-scale ecommerce brands. Each plan unlocks more advanced sending limits and features, and pricing within each tier scales based on your billable contact count.
How Much Does Omnisend’s Free Plan Cost?
- Price: $0 per month, no time limit
- Email limit: 500 emails per month
- Billable contacts: Up to 250 per month
- Web push: Up to 500 notifications per month
- Branding: Omnisend branding required on emails and forms
The Free plan is best for very small stores or for testing Omnisend before committing to a paid subscription. While the sending limits are tight, you get access to nearly every feature that paid plans offer, which is unusually generous compared to most ecommerce email tools.
You can expect the following features on Omnisend’s Free plan:
- Email campaigns and pre-built automations, including welcome series, abandoned cart recovery, and order confirmation flows
- Signup forms and popups, plus interactive options like wheel of fortune and landing pages
- Segmentation, web tracking, and a live view of customer activity
- Web push notifications, capped at 500 per month
- Google Customer Match and Facebook Custom Audiences integration
- Core reporting on campaigns, automations, forms, and revenue attribution
- 24/7 live chat and email support, same as paid plans
You can upload more than 250 contacts to your account, but to actually send to them, you’ll need to create a segment of 250 or fewer. Anyone outside that segment won’t receive emails until you upgrade.
How Much Does Omnisend’s Standard Plan Cost?
- Starting price: $16 per month (500 contacts)
- Intro offer: $11.20 per month for first three months (3-month upfront billing)
- Email limit: 12 times your billable contacts per month
- Web push: Unlimited
- Refund policy: Standard Omnisend refund terms apply
The Standard plan is Omnisend’s entry-level paid tier, designed for growing ecommerce stores that need higher sending limits and the ability to remove Omnisend branding from emails and forms.
One thing to note: the $16 starting price applies to 500 contacts. As your list grows, the monthly cost scales up. At 3,000 contacts, the Standard plan typically runs around $35 to $45 per month, and at 10,000 contacts, you can expect to pay over $100 per month. The Omnisend pricing calculator on their site lets you check exact costs for your list size.
In addition to everything on the Free plan, the Standard plan unlocks:
- Email limit of 12 times your billable contacts per month, so 3,000 contacts gets you 36,000 emails monthly
- Unlimited web push notifications
- Option to remove Omnisend branding from emails and forms
- Forms AI to generate signup form copy, design, and visuals from a prompt
- Optional Personalized Content add-on, which unlocks conditional content blocks and product recommender blocks
- Dedicated Account Expert if your monthly spend hits $400 or above
An important change for 2026: customers who subscribe to Standard on or after May 4, 2026 cannot purchase SMS credits. If SMS is part of your marketing mix, you’ll need to upgrade to Pro. Legacy Standard customers who subscribed before that date can still buy SMS Credit Subscriptions starting at $10 per month.
How Much Does Omnisend’s Pro Plan Cost?
- Starting price: $59 per month (2,500 contacts)
- Intro offer: $41.30 per month for first three months (3-month upfront billing)
- Email limit: Unlimited (fair use policy applies)
- Web push: Unlimited
- SMS: Volume-based add-on, starting at $0.007 per SMS
The Pro plan is Omnisend’s most fully featured tier, built for high-volume senders who rely on email and SMS together, plus advanced AI personalization. At $59 per month starting price, it’s a meaningful jump from Standard, so it’s only worth it if you’ll actually use the unlimited email cap, the AI features, or SMS at scale.
Like the Standard plan, Pro pricing scales with contact list size. The $59 starting price covers 2,500 contacts. For 10,000 contacts, you’re typically looking at $150 to $180 per month, and the cost continues to climb from there.
Unlock everything in the Standard plan, plus:
- Unlimited monthly email sends, subject to anti-spam fair use policy
- Advanced reporting with aggregate performance views, cross-channel comparisons, and best-performing campaign and workflow analysis
- Dynamic Content AI for personalized copy and subject line suggestions
- Personalized Product Recommender AI based on browsing and purchase behavior
- Omnisend MCP, an AI assistant that lets you manage your account from within other AI tools
- Priority 24/7 support, with a dedicated Account Expert for accounts spending $400 or more per month
Pro Plan SMS Pricing (New Customers)
For customers who subscribed to Pro on or after May 4, 2026, SMS uses a volume-based pricing model rather than the old “bundled credits” approach. There are no included SMS credits, you purchase SMS subscriptions separately, and the per-message cost goes down as your monthly volume increases. The starting rate of $0.007 per SMS applies to high-volume US sends.
Legacy Pro users who subscribed before May 4, 2026 keep their existing benefit: monthly bundled SMS credits equal to their plan price. A $59 per month Pro plan, for example, includes $59 in SMS credits each month. If a legacy user downgrades to Free or cancels, they permanently lose this benefit and move to the new volume-based model when they re-subscribe.
Which Other Omnisend Plans Are Available?
In addition to the three main plans, Omnisend offers a Custom plan for high-volume ecommerce brands.
| Omnisend plan | Free | Standard | Pro | Custom |
|---|---|---|---|---|
| Starting price | $0/month | $16/month | $59/month | Custom pricing |
| Special offer | N/A | 30% off first 3 months | 30% off first 3 months | N/A |
| Purpose | Test the platform or run very small lists | Run growing email campaigns with automation | Scale email and SMS with advanced AI | Tailored plan for industry leaders |
| Best for | Side projects and early-stage stores | Small and mid-sized ecommerce brands | High-volume senders using SMS | 150,000+ contact ecommerce operations |
Can I Upgrade or Downgrade My Omnisend Plan?
You can easily upgrade or downgrade your Omnisend plan from your store settings. Omnisend also auto-tiers your billing in the background: if your billable contacts grow beyond your current tier, the system will notify you by email and prompt an upgrade. If your list shrinks, your plan can be adjusted downward.
When you manually switch plans mid-cycle, Omnisend prorates the cost. Any unused value from your current cycle becomes credit toward the new plan, and your billing cycle restarts. For example, if you paid $70 for Standard 15 days into a 30-day cycle and upgrade to Pro at $105, you’ll typically pay around $70 for the first Pro cycle after the $35 credit is applied.
How Can I Choose the Right Omnisend Plan?
When choosing the right Omnisend plan, the main factors to consider are your contact list size, whether you need SMS, your monthly email volume, and the level of personalization you want.
| Business need | Recommended Omnisend plan | Plan benefits |
|---|---|---|
| Just starting out or testing | Free ($0/mo) | Access to almost all features with no time limit |
| Growing email-first store | Standard ($16/mo) | Higher sending limits, branding removable, AI form builder |
| Heavy SMS usage | Pro ($59/mo) | Only plan with SMS access for new customers in 2026 |
| High email send volume | Pro ($59/mo) | Unlimited monthly email sends |
| 150,000+ contacts | Custom | Negotiated rates, dedicated migration team |
Does Omnisend Have Hidden Fees?
Omnisend’s pricing is more transparent than many ecommerce email tools, but there are several costs that can surprise store owners who aren’t familiar with the billing model. The biggest one is how Omnisend defines “billable contacts.”
Billable Contacts vs Subscribers
Omnisend bills based on billable contacts, not just opted-in email subscribers. Billable contacts include:
- Anyone subscribed to email, SMS, or web push via forms, checkout, or other opt-in points
- Non-subscribers who receive automated messages, such as customers who placed an order without checking the marketing opt-in
- Customers who abandoned a cart or browsed products with tracking enabled
- Anyone who created a store account without opting in
- Contacts imported without a clear opt-in date
Unsubscribed contacts are excluded from billing, but non-subscribers receiving abandoned cart emails or browse abandonment flows do count. This is why store owners sometimes see their bill jump even when their visible subscriber count looks stable: shopper activity adds non-subscribers to the billable pool.
Other Costs to Consider
- SMS credits: SMS is billed separately on top of your subscription. For new Pro users, rates start at $0.007 per SMS and vary by country and volume tier
- SMS carrier fees: In the US, 10DLC carrier surcharges can add to your SMS bill on top of Omnisend’s per-message rate
- SMS credit expiry: Credits expire after 60 days, and unused credits only roll over for one additional billing period
- MMS and long messages: Messages with images cost roughly three times more than standard SMS, and texts over 160 characters or with emojis are billed as two messages
- Personalized Content add-on: Standard plan users who want product recommender blocks and conditional content pay extra for this add-on, with the cost tied to their contact tier
- Implementation: Larger merchants may incur setup costs if migrating from another platform, although Omnisend offers free migration support, especially for accounts spending $400 per month or more
How Can I Save Money With Omnisend?
There are several practical ways to keep your Omnisend invoice under control, especially as your contact list grows.
- Use the starter discount: New customers save 30% on Standard or Pro for the first three months by paying three months upfront. This can be used only once per account
- Prune inactive contacts: Create a segment for contacts who haven’t opened emails or purchased in a defined period (60 to 90 days is common), then unsubscribe them to reduce billable contacts
- Monitor non-subscribers: Check your billable contacts regularly under Audience to spot unexpected growth from abandoned cart contacts or imported lists
- Consider the fixed-tier beta: Omnisend offers a beta “fixed tier” pricing model where you pay for a chosen contact reach rather than total billable contacts, which can stabilize bills if your non-subscriber count fluctuates
- Freeze instead of cancel: If you need a temporary break, Omnisend offers a one-off account freeze for $50 plus VAT, which preserves legacy pricing for users who subscribed before May 2026
How Does Omnisend Compare With Competitors?
Omnisend sits in the mid-range of ecommerce email tools. It’s more affordable than Klaviyo at lower tiers, comparable to Mailchimp on price, and generally cheaper than Sendinblue Premium. However, Omnisend’s value proposition is narrower than general-purpose email tools, since it’s built specifically for ecommerce.
| Email platform | Omnisend | Klaviyo | Mailchimp | Brevo | ActiveCampaign |
|---|---|---|---|---|---|
| Free plan | Yes, 250 contacts | Yes, 250 contacts | Yes, 500 contacts | Yes, unlimited contacts | 14-day free trial |
| Cheapest paid plan | $16/month | $45/month | $13/month | $9/month | $15/month |
| SMS included | Pro plan add-on | Yes, separate billing | Limited | Yes, separate billing | Add-on |
| Best for | Ecommerce stores | Ecommerce, advanced segmentation | General small business | Multi-channel, transactional | Sales-led automation |
If you’re running a Shopify or WooCommerce store and want a tool built around ecommerce automations like abandoned cart, browse abandonment, and post-purchase flows, Omnisend’s Standard plan offers strong value at $16 per month. If you’re running general newsletter marketing or B2B campaigns, you might find better value with Mailchimp or Brevo.
How We Test Email Platform Pricing
Our research process covers seven primary categories:
- Marketing features (30%): Email campaigns, automations, segmentation, and channel coverage
- Automation and segmentation (15%): Workflow flexibility, triggers, and conditional logic
- Help and support (15%): Channel availability, response times, and onboarding
- Platform functionality (15%): Editor quality, integrations, reporting depth, and AI features
- Pricing (10%): Plan structure, scalability, free tier value, and total cost as lists grow
- User experience (10%): How easy the platform is to navigate and operate day to day
- Reputation (5%): Industry standing, user reviews, and competitive position
For pricing specifically, we examine:
- The quantity and quality of features included at each price point
- How the average cost scales as a contact list grows
- Whether a free plan or trial is available to test the platform
- The presence and transparency of any additional fees
Is Omnisend Worth the Cost?
Omnisend is one of the strongest ecommerce-focused email tools in 2026, with paid plans starting at $16 per month for Standard and $59 per month for Pro.
Pricing scales with billable contacts, which can rise faster than expected as non-subscribers from abandoned carts and order activity enter the billable pool.
For most growing Shopify or WooCommerce stores, we recommend starting on the Standard plan to access higher sending limits, branding removal, and Forms AI.
Take advantage of the 30% intro discount if you’re ready to commit to three months upfront. Upgrade to Pro once you’re sending high volumes of email, using SMS regularly, or relying on AI personalization to drive revenue.
If you’re testing the platform or running a side project, the Free plan is unusually generous and gives you access to nearly every feature, with the only meaningful trade-off being the 500-email cap and required branding.
Omnisend Pricing: FAQs
Does Omnisend offer a discount for annual billing?
Omnisend doesn’t offer a standard annual versus monthly discount the way many SaaS tools do. Instead, new customers can save 30% on the Standard or Pro plan for the first three months by paying three months upfront. After that initial period, billing reverts to standard monthly pricing.
How are billable contacts calculated in Omnisend?
Billable contacts include all opted-in subscribers plus non-subscribers who receive automated messages, such as abandoned cart contacts, customers who placed orders without opting in, and tracked browsers. Unsubscribed contacts are excluded. You can view your billable contact count under Audience in your Omnisend dashboard.
What happened to SMS pricing in May 2026?
From May 4, 2026, SMS access for new customers is only available on the Pro plan, using volume-based pricing that starts at $0.007 per SMS. There are no bundled credits for new Pro users. Customers who subscribed to Pro before that date keep their legacy benefit of monthly SMS credits equal to their plan price, unless they downgrade or cancel.
Can I send unlimited emails with Omnisend?
Only on the Pro plan and the Custom plan. The Pro plan offers unlimited monthly emails subject to a fair-use policy, while Standard caps you at 12 times your billable contacts per month and Free is fixed at 500 emails per month.
Does Omnisend include free migration from another platform?
Omnisend offers free migration support to all paid users, with hands-on migration of contacts, segments, automations, and templates for merchants on plans of $400 per month or above. Smaller accounts can still request migration help through Omnisend’s onboarding team.
What happens if I exceed my monthly email limit?
On the Free and Standard plans, your campaigns and automations will pause once you hit your email limit. Omnisend will notify you and prompt an upgrade. Pro users have unlimited emails, but the fair-use policy applies to ensure compliance with anti-spam requirements.
Do SMS credits expire in Omnisend?
Yes. SMS credits expire 60 days after purchase. Unused credits roll over for one additional billing period, but no longer than that. So if you buy credits in September, any unused portion rolls into October but disappears by November.
