Brevo and MailerLite are two powerful email marketing platforms that offer different strengths depending on how you run your ecommerce store.
We’ve analyzed their features, pricing, and suitability for online businesses to help you choose the right fit for your brand. After comparing everything from automation to pricing models, the recommendation is clear:
- Brevo is better suited to ecommerce stores that need multichannel communication and transactional email support.
- MailerLite is a better fit for creators, startups, and brands looking for simplicity and unlimited email sends.
This review takes a closer look at both platforms. We’ll compare Brevo and MailerLite on pricing, automation, ecommerce support, ease of use, and more.
Brevo vs MailerLite: Quick Comparison
Here’s a quick summary to help you get a clear overview of the two platforms:
| Feature | Brevo | MailerLite |
|---|---|---|
| Best for | Ecommerce brands with multichannel needs | Small stores, creators, and simple automations |
| Pricing model | Based on number of emails sent | Based on number of subscribers |
| Free plan | Yes, up to 300 emails/day | Yes, up to 500 subscribers and 12,000 emails/month |
| Multichannel messaging | Email, SMS, WhatsApp | Email only |
| Transactional email | Included in core platform | Requires MailerSend (separate product) |
| Automation | Advanced workflows | Simple, beginner-friendly automations |
| Landing pages + website | Limited | Included with paid plans |
| Best for large lists | Yes | No |
| Email volume limits | Tiered by email count | Unlimited on paid plans |
Pricing: Brevo wins for large lists with low send volume. MailerLite wins for frequent senders
Brevo Pricing
Brevo’s pricing is based on the number of emails you send per month, not your subscriber count. This can be a major cost-saver if you have a large list but only send a few emails per month.
Brevo’s pricing plans:
- Free: Send up to 300 emails per day
- Starter: From $9/month for 20,000 emails
- Business: From $18/month with access to advanced features
- BrevoPlus: From $499/month, for large teams and high volume senders
You can increase your email volume at each tier. For example, if you want to send 60,000 emails per month, pricing starts at around $39.
MailerLite Pricing
MailerLite charges based on how many subscribers you have, with unlimited email sends on paid plans. This structure works well if you email your list frequently.
MailerLite’s pricing plans:
- Free: Up to 500 subscribers and 12,000 emails/month
- Growing Business: From $10/month for up to 1,000 subscribers
- Advanced: From $20/month for up to 1,000 subscribers with enhanced features
As your list grows, your cost increases. A store with 5,000 subscribers on the Growing Business plan will pay $39/month, similar to Brevo’s 60,000 email volume plan.
Verdict
Brevo is a better choice if you have a large list and send emails occasionally.
MailerLite offers more value if you email your list frequently and want predictable pricing.
Email Campaign Features: Brevo Wins
What Brevo Offers
Brevo offers a complete marketing platform with multichannel capabilities. You can run email, SMS, and WhatsApp campaigns from a single dashboard.
Key features include:
- Multichannel support: Combine SMS, WhatsApp, and email in a single automation
- Advanced segmentation: Filter contacts by behavior, past purchases, and engagement
- A/B testing: Test subject lines, content blocks, and send times
- Transactional messaging: Send receipts, shipping updates, and account notifications
- API access: Integrate deeply with platforms like Shopify or WooCommerce
Brevo feels more like a CRM than a basic email tool. If your ecommerce brand relies on multiple marketing touchpoints, Brevo’s ecosystem makes things easier.
What MailerLite Offers
MailerLite keeps things simple. You get a clean interface, a powerful drag-and-drop editor, and built-in tools to help you grow your audience.
Notable features:
- Unlimited sends on paid plans: No email volume caps
- Landing page and website builder: Build standalone product pages or full websites
- Forms and pop-ups: Capture leads from your storefront or blog
- Drag-and-drop editor: Customize emails with blocks for images, buttons, and product showcases
- Email automation: Trigger emails based on sign-ups, clicks, or actions
MailerLite focuses on ease of use. If you don’t need SMS or transactional email support, it’s a clean solution.
Verdict
Brevo is better for complex campaigns across email and SMS.
MailerLite is ideal if you want a straightforward email tool with built-in web tools.
Automation and Segmentation: Brevo Wins Again
Brevo’s Automation Tools
Brevo includes a robust visual automation builder that supports multichannel workflows.
You can build sequences based on:
- Website behavior (visited product page, abandoned cart)
- Email activity (opens, clicks, bounces)
- Ecommerce events (purchases, order value)
- SMS and WhatsApp engagement
You can add conditional logic, delays, and dynamic content to each flow. This is ideal for larger ecommerce stores that want to personalize customer journeys and increase lifetime value.
MailerLite’s Automation Tools
MailerLite offers a more beginner-friendly automation builder.
You can create basic sequences such as:
- Welcome emails
- Product launch campaigns
- Cart recovery emails
- Newsletter drip campaigns
Triggers include form submissions, link clicks, or time delays. It’s a good fit for creators or stores with simple funnel needs.
Verdict
Brevo supports more advanced logic, personalization, and omnichannel workflows.
MailerLite keeps it simple and works best for linear funnels and basic sequences.
Transactional Emails: Built-In or Add-On?
Brevo Includes Transactional Messaging
Brevo supports transactional emails as a core feature. This means you can send:
- Order confirmations
- Shipping updates
- Account creation notifications
- Password reset emails
You can access transactional email settings from the same dashboard as your marketing campaigns. This is especially helpful if you’re running a Shopify or WooCommerce store and want to centralize communications.
MailerLite Requires MailerSend
MailerLite doesn’t offer built-in transactional messaging. Instead, you’ll need to use MailerSend, which is a separate service under the same parent company.
To set this up, you’ll have to:
- Create a new MailerSend account
- Generate and manage API keys
- Send transactional emails through a different platform than your marketing emails
Verdict
Brevo handles everything in one place, making it a better fit for ecommerce stores with frequent order updates.
MailerLite requires more setup and platform switching if you need transactional messaging.
Landing Pages and Website Builder: MailerLite Wins
MailerLite Includes a Website Builder
If you’re just starting your ecommerce store or want to launch a product landing page, MailerLite includes:
- A full website builder with drag-and-drop functionality
- Multiple templates optimized for lead capture or product sales
- Blog support and SEO settings
- Easy domain connection and publishing
You can build out your entire ecommerce funnel without using a separate platform.
Brevo Offers Landing Pages Only
Brevo allows you to create landing pages, but there’s no full website builder included. You’ll need to host your site separately and link your forms or emails back to Brevo landing pages.
This works fine if you already have a store built on Shopify, BigCommerce, or WooCommerce.
Verdict
MailerLite wins here for early-stage brands or creators who want everything in one tool.
Brevo assumes you already have a store built elsewhere.
Pros and Cons Summary
Brevo Pros
- Multichannel support for email, SMS, and WhatsApp
- Built-in transactional email
- Scales well with email volume-based pricing
- Detailed automation and segmentation
Brevo Cons
- Learning curve is higher for beginners
- Features can feel overwhelming for small stores
- No full website builder included
MailerLite Pros
- Unlimited sends on paid plans
- Easy-to-use drag-and-drop builder
- Includes website and landing page tools
- Great free plan for small lists
MailerLite Cons
- No SMS or WhatsApp features
- Transactional emails require separate setup via MailerSend
- Subscriber-based pricing can get expensive at scale
Final Recommendation
Both platforms are excellent, but your choice depends on your goals.
Choose Brevo if you:
- Run a store with multiple communication channels
- Need transactional messaging baked into your marketing platform
- Want more control over advanced automation and customer segmentation
- Prefer to pay based on how much you email, not how many subscribers you have
Choose MailerLite if you:
- Are just getting started or have a simple product funnel
- Want to build everything (site, pages, emails) in one tool
- Plan to email frequently without worrying about send limits
- Prefer clean design and quick setup over technical complexity
MailerLite offers an intuitive experience for creators, small ecommerce stores, and digital product sellers.
Brevo is the better option if your store requires multichannel marketing, transactional support, and flexible pricing for larger lists.
Try the free plans for both platforms to see what fits your workflow best.
