Loox is our starting recommendation for Shopify merchants who want visual reviews and bundled referral features. Yotpo is the better fit if you need Google Seller Ratings, structured customer questions, broader platform support, or a separately priced loyalty program.
The deciding factor in Yotpo vs Loox is not simply your store’s size. It is the combination of features you need and the bill at your order volume. Yotpo Starter can cost less than Loox Convert, while Convert includes features that require higher Yotpo tiers.
This comparison separates Yotpo Reviews from Loyalty & Referrals. It also excludes an outdated selling point: Yotpo’s native SMS product is decommissioned. That does not mean review-request emails have stopped; those are a distinct capability.
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Yotpo vs Loox at a Glance
Loox suits a Shopify visual-review workflow; Yotpo suits requirements that extend beyond it. These are the 6 distinctions that should drive your shortlist.
Key takeaways
- Visual reviews: Loox combines photo collection, widgets, and photo-review discounts on Beginner; video requires Convert.
- Entry-level video: Yotpo Starter includes photo and video reviews without requiring Pro.
- Free use: Yotpo limits monthly orders; Loox limits cumulative orders after the trial.
- Google distribution: Both support Shopping product ratings on paid plans; only Yotpo supports Seller Ratings.
- Loyalty: Loox Convert includes referrals; Yotpo offers a separate points-based loyalty product.
- Cost: Neither wins universally. Compare the required feature tier at your actual order volume.
| Decision point | Loox | Yotpo |
|---|---|---|
| Best for | Shopify visual-review workflow | Broader review and loyalty requirements |
| Store platforms | Shopify and Shopify Plus | Shopify plus several other platforms |
| Free-plan order boundary | 500 cumulative post-trial orders | Up to 50 monthly orders |
| Paid entry price | Convert from $49.99/month | Starter from $15/month |
| Photo reviews | Beginner | Starter |
| Video reviews | Convert | Starter |
| AI review summaries | Convert | Pro |
| Google Shopping | Convert | Starter |
| Google Seller Ratings | Not supported | Pro |
| Referrals and loyalty | Referrals on Convert | Separate Loyalty & Referrals product |
| At 500 monthly orders | Convert: $99.99 | Starter: $89; Pro: $169 |
Those prices are not feature-equivalent quotes. A store needing only photo/video reviews faces a different decision from one needing AI summaries, referrals, or customer Q&A.
Is Yotpo or Loox Better Value at Your Order Volume?
Yotpo Starter costs less in the 500-order example, but Loox Convert includes a broader feature bundle. Pricing only makes sense after you identify the least expensive plan that covers your requirements.
Both products use order volume, although their free plans measure it differently. All figures below are USD, and the Yotpo figures cover Reviews unless explicitly labeled otherwise.
How does Loox pricing work?
Loox offers 3 current subscription options in its Shopify listing: Beginner, Convert, and Unlimited. Convert starts at $49.99 for 300 monthly orders, with another $50 for each additional block of 300.
| Plan or calculated scenario | Price | Boundary or practical meaning |
|---|---|---|
| Beginner | Free | Available below 500 cumulative post-trial orders |
| Convert: 300 monthly orders | $49.99 | Starting allowance |
| Convert: 500 monthly orders | $99.99 | 1 additional 300-order block |
| Convert: 1,000 monthly orders | $199.99 | 3 additional blocks |
| Convert: 1,500 monthly orders | $249.99 | 4 additional blocks |
| Convert: 1,800 monthly orders | $299.99 | 5 additional blocks |
| Unlimited | $299.99 | Alternative to volume-based Convert |
| Legacy Scale | Closed to new subscriptions | Not a current purchasing option |
The Convert rows above 300 orders are calculations, not separate plans. The formula is $49.99 + $50 × additional 300-order blocks, rounding partial additional blocks up.
Loox bills every 30 days. Convert and Unlimited offer a 14-day trial. Budget for the order volume you expect after the trial, including seasonal peaks, rather than treating the starting price as your fixed bill.
The Beginner plan’s limit needs particular attention: its 500 orders accumulate after your trial ends. The allowance does not reset each month, and the plan becomes unavailable when you reach the threshold.
Beginner also includes 2,000 review-request emails monthly. That email allowance does not override the cumulative order boundary. For example, a hypothetical store adding 100 orders each month would reach 500 cumulative orders after 5 months of post-trial trading.
How does Yotpo pricing work?
Yotpo Reviews pricing also changes with order volume. The $15 Starter and $119 Pro prices are entry points, not flat prices for every store.
| Plan or published volume example | Monthly price | Main boundary or inclusion |
|---|---|---|
| Free | $0 | Up to 50 monthly orders |
| Starter entry | From $15 | Photo/video reviews and branding removal |
| Starter: 500 orders | $89 | Published 500-order price |
| Starter: 1,000 orders | $129 | Published 1,000-order price |
| Pro entry | From $119 | Adds advanced review features |
| Pro: 500 orders | $169 | Published 500-order price |
| Premium | Custom quote | Advanced CSS, multi-store tools, API access |
| Enterprise | Custom quote | Confirm requirements and commercial terms |
Unlike Loox’s cumulative boundary, Yotpo Free uses monthly order volume. Remaining within 50 monthly orders is therefore a different proposition from gradually using up Loox’s post-trial allowance.
For non-Shopify stores, setup or maintenance fees may also apply. Include those in your quote rather than comparing the subscription alone.
What would you pay in practice?
At 500 monthly orders, Loox Convert calculates to $49.99 + $50 = $99.99. Yotpo Starter is $89, while Pro is $169. Starter saves $10.99 against Convert, but does not include Pro’s AI summaries or custom questions.
At 1,000 monthly orders, Convert calculates to $199.99, compared with $129 for Yotpo Starter. That $70.99 difference matters if Starter already covers your needs; it is not proof that the plans provide the same capabilities.
At 1,500 orders, Convert is $249.99. The next block, covering 1,501 to 1,800 orders, costs $299.99, matching Unlimited’s listed price. Compare Unlimited as soon as you enter that block; you do not need to reach 1,800 orders for the prices to match.
The value verdict: choose Yotpo Starter for a narrower paid review requirement when its volume price works out lower. Choose Loox Convert when its combined visual-review, AI, and referral features justify the bill. Add any separate loyalty subscription before deciding.
Which App Is Better for Collecting Photo and Video Reviews?
Loox is our pick for Shopify merchants who want to encourage photo submissions with discounts because that incentive is included on Beginner. Yotpo counters with both photo and video collection on Starter, plus structured questions on Pro.
The useful distinction is not whether customers can upload media. Both apps support that. It is how you encourage submissions and whether you need answers beyond a star rating and written comment.
What does Loox offer for review collection?
Loox Beginner provides the basics of a visual collection process:
- Automated requests and reminders help you ask customers for feedback without sending each request yourself.
- Photo-review discounts give you an incentive to offer customers who contribute images.
- Photo reviews let buyers show the product in use; video collection requires Convert.
For a hypothetical homeware store, customer photos could show a lamp beside a sofa or a rug in a furnished room. Those images answer a scale or styling question that a studio photograph might leave open.
However, the free-plan order boundary still applies. If video is central to your strategy, price Convert from the outset rather than treating Beginner as your long-term plan.
What does Yotpo offer for review collection?
Yotpo Starter includes photo and video reviews, making it worth considering when video is essential but you do not need the rest of Loox Convert’s bundle. Its order-based price still needs checking.
Pro adds custom questions and Community Q&A. Custom questions help you request specific information from reviewers, while Q&A gives shoppers a separate place to ask about the product.
For a hypothetical clothing store, questions about fit could make written feedback more useful than an image alone. A buyer considering a jacket may want both a customer photo and context about sizing.
Choose by the information your next shopper needs: Loox for an automated photo-led workflow with incentives, or Yotpo Pro when structured feedback matters. Yotpo Starter remains a credible lower-tier option when the requirement is simply photo and video collection.
Which App Gives You Better Review Displays?
Loox Convert is our pick for bundled AI display tools because it includes summaries, highlights, and sorting together. Yotpo separates those features across Pro and Premium, making the exact tool you need more consequential.
A useful display should make relevant feedback easy to find, not merely fill the page with stars. Your choice depends on whether shoppers need visual examples, concise summaries, or more detailed filtering.
How does Loox present reviews?
Beginner includes review widgets, so displaying customer feedback is not restricted to paid plans. The Convert plan expands the presentation options with AI features:
- Summaries and highlights condense longer collections of feedback.
- Stories and sorting offer additional ways to present review content.
- Translations help make feedback accessible across languages.
Convert also adds product grouping and bundle reviews. Those capabilities are worth examining if you sell related products or sets, but check how the grouping matches your catalog before applying it broadly.
Loox’s appeal is the package: several presentation tools sit within Convert. Its limitation is the same package’s volume-based cost, particularly if you only need a small part of it.
How does Yotpo present reviews?
Yotpo Starter removes branding. Its advanced display features are split between 2 higher tiers:
- Pro: AI summaries and smart sorting.
- Premium: AI highlights, smart filters, and advanced CSS for more detailed styling.
That distinction matters if you have a specific design requirement. Do not assume that buying Pro unlocks every AI display feature or all the styling control your designer wants.
Yotpo’s multi-store management on Premium is also relevant when review presentation spans more than 1 storefront. However, that is a quoted-plan decision rather than a reason for every Shopify merchant to upgrade.
Loox gets the nod for bundled visual presentation; Yotpo remains compelling for specific advanced requirements. Preview the intended display on your theme, especially on mobile, before deciding that either feature list matches your storefront.
Is Yotpo or Loox Better for Google and Review Syndication?
Yotpo wins for merchants who specifically need Google Seller Ratings because Loox does not support that integration. For Google Shopping product ratings, both are viable, subject to plan and eligibility requirements.
“Google stars” can describe different things. Buying the wrong capability is an expensive way to discover the distinction.
Which Google ratings are you trying to obtain?
There are 3 separate concepts:
- Organic product rich results: Product structured data can make a page eligible for enhanced search appearances. Eligibility does not guarantee display.
- Google Shopping product ratings: Reviews relate to individual products and require compatible review feeds and product matching.
- Google Seller Ratings: Ratings concern the business rather than an individual product. These are not interchangeable with Shopping product ratings.
A review widget on your product page does not automatically establish eligibility for every Google surface. Nor does an app subscription give either vendor control over Google’s display decisions.
What does Yotpo support?
Yotpo includes Google Shopping syndication from Starter and Google Seller Ratings from Pro. That makes Pro the relevant starting point if business-level ratings are a firm requirement.
For Yotpo’s Shopping integration, you need Merchant Center, matching catalog identifiers, and at least 50 reviews across products. Imported reviews may qualify when they meet the feed requirements.
Cross-store syndicated reviews are not eligible originals for that feed. If you are moving reviews between stores or apps, distinguish owning an imported record from having a qualifying original review.
What does Loox support?
Loox’s Google Shopping integration is available on Convert and above. It requires more than 50 total reviews and matching product identifiers.
Eligible records include verified reviews collected directly and qualifying verified migrated reviews. AliExpress imports do not qualify, and the feed includes eligible published and unpublished reviews.
Loox Convert also includes Meta and TikTok syndication, so its distribution capabilities are not confined to your storefront. However, those integrations do not replace Seller Ratings.
Choose Yotpo for Seller Ratings; compare either app for product syndication. Before switching, check the eligibility of your existing review history rather than assuming a successful import preserves every distribution option.
Which App Fits Your Store and Loyalty Strategy?
Yotpo is the better fit beyond Shopify and for a native points-based loyalty program. Loox is the more focused choice when your Shopify store needs reviews and friend referrals without adding a separate Yotpo loyalty subscription.
Platform compatibility comes first. A compelling feature bundle is irrelevant if it does not fit your store’s infrastructure.
Where does Loox fit?
Loox is built for Shopify and Shopify Plus. For a WooCommerce or BigCommerce store, start with Yotpo’s platform options instead.
Convert includes referrals, which suit a straightforward goal: rewarding customers for introducing another shopper. Referrals are not the same as an ongoing points program or VIP membership structure.
Loox’s named integrations include Klaviyo, Omnisend, and LoyaltyLion. Confirm the required integration’s plan eligibility rather than assuming every connection is available on Beginner.
Where does Yotpo fit?
Yotpo supports several store platforms:
- Shopify and Shopify Plus
- Adobe Commerce
- BigCommerce
- WooCommerce
- Salesforce Commerce Cloud
- API/custom integrations
Confirm setup requirements and any additional charges for your platform.
Its separate Loyalty & Referrals pricing includes:
- Free: Basic points and referrals.
- Pro: From $199, including 500 monthly orders, followed by usage fees.
- Premium and Enterprise: Custom pricing; VIP tiers start at Premium.
Reviews does not automatically include the full paid loyalty product. At the published 500-order prices, Reviews Starter at $89 plus Loyalty Pro at $199 totals $288 monthly, before other charges or any negotiated bundle terms.
Yotpo Reviews also puts Klaviyo and Gorgias integrations on Pro, with API/webhook access on Premium. Those connections are distinct from its decommissioned native SMS product.
Yotpo wins for broader platform and loyalty requirements. Loox remains the sensible shortlist option when referrals satisfy your retention plan and you do not need points or VIP tiers.
Which App Is Easier to Manage or Switch To?
Both apps provide migration options; Loox has a dedicated route for importing Yotpo reviews. For an existing store, the priority is preserving your review history while keeping widgets and requests working through the changeover.
Plan your theme changes and data migration together. Moving records successfully does not mean the new widgets, verification labels, and review-request flows are ready.
What should you expect when moving to Loox?
Loox has a dedicated Yotpo CSV import process, with import errors reported by email. It also exports product or store reviews to CSV, either all records or a filtered selection.
That provides a practical switching path, not a guarantee that every surrounding feature transfers. Yotpo Community Q&A, for example, cannot currently be exported.
What should you expect when moving to Yotpo?
Yotpo supports CSV exports across its Reviews plans. Reviews saved as both product and site entries can appear twice, so investigate apparent duplicates before treating export rows as unique reviews.
In Yotpo’s self-service import process, Verified Buyer/Verified Reviewer user types apply only to supported Premium/Enterprise accounts. Other plans import with an Anonymous user type. Check verification badges and displayed customer names separately on the destination store.
How should you organize the switch?
Use this migration checklist:
- Keep a backup: Export the source CSV and retain the original data.
- Map products: Match review records to the destination catalog before importing.
- Inspect the result: Check media, review counts, and verification labels separately.
- Check distribution: Reconfirm Google eligibility independently of import success.
- Coordinate the changeover: Stage widget replacement and stop duplicate review requests.
Before subscribing, confirm the support channel included with your plan. Yotpo Starter emphasizes AI chat; ask about human assistance if you need help with the changeover.
Keep your backup until the new storefront displays the expected reviews and its request schedule is working.
How This Comparison Was Evaluated
This comparison uses official plan information, vendor documentation, and vendor-maintained Shopify listings. The criteria are order-volume cost, collection and display features, distribution eligibility, platform fit, and migration constraints.
It is a document-based comparison, not a hands-on benchmark. The recommendations do not rank setup speed, support responsiveness, page performance, or conversion results. Calculated prices use the published inputs shown above; unpublished Yotpo volume tiers are not extrapolated.
Prices current as of October 2026.
Should You Choose Yotpo or Loox?
Choose Loox if your Shopify store needs a visual-review workflow and Convert’s bundled AI, video, and referrals justify its order-based price. Check Unlimited as your volume approaches the point where Convert costs the same.
That said, choose Yotpo when you need Seller Ratings, custom questions, broader platform compatibility, or a separately budgeted loyalty program. Starter can also be the lower-cost paid option when its features are sufficient.
Before committing, write down your required features and current monthly orders. Compare those specific plans, not the headline starting prices or an assumed “small store versus large store” split.
Frequently Asked Questions
Does Loox or Yotpo have a permanent free plan?
Both have free offerings, but neither provides unrestricted free use. Yotpo Free supports up to 50 monthly orders. Loox Beginner becomes unavailable at 500 cumulative orders counted after the trial, even if your monthly volume remains low.
Can I use Loox or Yotpo with WooCommerce?
Yotpo documents WooCommerce support, although you should confirm setup requirements and fees. Loox is built for Shopify and Shopify Plus, so it is not the choice here for a native WooCommerce setup.
Should I run Yotpo and Loox together?
Not as a default strategy. Overlapping widgets and request flows can create duplicate displays or messages unless you coordinate them. Temporary overlap during a staged migration is a different decision from paying for both indefinitely.
Can I keep my reviews when switching?
Both offer CSV import/export capabilities, but inspect what transfers. Media, product mapping, verification labels, and Google eligibility need separate checks. Yotpo Q&A cannot currently be exported, so a review CSV is not a complete backup of every customer interaction.
