Yotpo Pricing: The Real Cost Behind Reviews, Loyalty, Subscriptions, and UGC

If you’re researching Yotpo pricing, you’re probably hitting a wall. Their site shows limited info, most tools require custom quotes, and pricing varies depending on your store’s size. That makes it tough to plan your budget — or compare it to other platforms.

In this guide, you’ll get a full breakdown of Yotpo’s pricing structure based on their current product lineup: Reviews, Loyalty & Referrals, Subscriptions, and User-Generated Content (UGC). No fluff. No outdated features. Just the real numbers, real tools, and real use cases.

What Yotpo Offers (Now That SMS and Email Are Gone)

Yotpo is a modular eCommerce marketing platform. It used to offer SMS and email, but as of late 2024, both of those tools have been shut down. What remains is a strong suite of customer content and retention features focused on building trust and lifetime value.

Yotpo’s current core products:

• Yotpo Reviews: Collect and display customer reviews across product pages, collections, and Google search.

• Loyalty & Referrals: Set up points-based rewards, VIP tiers, referral incentives, and branded loyalty experiences.

• Subscriptions: Build recurring order flows for your product catalog with flexible billing and delivery options.

• UGC Tools: Manage visual content from your customers (like Instagram photos and videos) and reuse them in ads, emails, or product pages.

Each module is priced separately, which is where things get messy. You can start with just one tool (like Reviews), or bundle multiple features into a custom package.

Yotpo Reviews Pricing: Transparent at First, Then Custom

Yotpo Reviews is their most well-known product — and the one with the clearest pricing tiers (at least in the beginning). It’s designed to help you collect, display, and manage reviews, and it comes with integrations for Shopify, BigCommerce, and Magento.

Yotpo Reviews Pricing Table:

Key Points:

• If you’re doing over 800 orders/year, you’re out of the Growth tier and into custom pricing.

• Many growing brands report paying $250–$500/month for the Prime or Premium plans.

• You’ll need custom pricing if you want to use advanced features like media-rich reviews, Q&A widgets, and multi-language support.

• Expect a 12-month contract if you go beyond the free plan.

Yotpo Loyalty & Referrals Pricing: Powerful, but Pay to Unlock Key Features

Yotpo Loyalty helps you increase customer retention by rewarding repeat purchases, referrals, and brand engagement. It’s built for long-term LTV growth, with flexible rules, custom rewards, and deep segmentation.

Yotpo Loyalty Pricing Table:

Key Points:

• Many Shopify brands running mid-size programs spend $300–$700/month depending on loyalty member count and feature depth.

• Yotpo’s analytics are strong — but mostly available on higher-tier plans.

• Referral tracking, tiered programs, and branded experiences are locked behind Gold and Enterprise plans.

• There’s a learning curve — plan to invest time into setup and automation.

Yotpo Subscriptions Pricing: Built for Shopify, But Fully Custom

Yotpo Subscriptions is the newest addition to their lineup, designed to manage recurring billing, customer preferences, and flexible deliveries. Unlike other tools like Recharge or Loop, Yotpo’s subscription product is more tightly integrated with the rest of their platform.

Yotpo Subscriptions Pricing Details:

• No free plan is currently offered.

• All pricing is custom and quote-based.

• Most stores report paying $199–$499/month, based on subscriber count, order volume, and number of SKUs.

• Integrates with Shopify Checkout, supports prepaid billing cycles, and allows customer-driven edits (like skip/pause options).

Who It’s Best For:

• Brands that already use Yotpo for Reviews or Loyalty.

• Stores with fast-moving consumables (e.g. coffee, vitamins, pet food).

• Brands scaling past 500+ active subscriptions.

Yotpo UGC Pricing: Fully Custom, Enterprise-Oriented

The UGC suite lets brands collect and display customer-generated content — usually from social platforms like Instagram — and repurpose it across marketing assets. That means product page galleries, shoppable feeds, and even paid ads using licensed customer images.

Pricing Breakdown:

• No public pricing is listed.

• Most brands using UGC tools report pricing between $300–$1,000/month.

• Enterprise brands working with large influencer communities or ad spend can pay significantly more.

• Features include content rights management, AI moderation, content curation, and shoppable integration.

Who Uses This:

• Apparel and beauty brands with highly visual products.

• Brands running influencer campaigns or ambassador programs.

• Businesses looking to boost conversion through real social proof.

Hidden Costs to Watch For

Even though some plans start free or affordable, Yotpo’s true costs often climb fast. The pricing gets steep once you scale, and many useful features are kept behind higher-tier paywalls.

Common additional costs:

• Custom design and implementation: You may need dev support for advanced UI customization.

• Overage fees: Exceeding order limits or loyalty usage may bump you into a higher bracket mid-contract.

• Migration support: Moving from another provider can trigger onboarding fees.

• Contract lock-ins: Many businesses are offered 12-month contracts with no downgrade options mid-term.

Before signing, ask your rep directly about overages, billing thresholds, and cancellation terms.

Yotpo Pricing Compared to Other Tools

Yotpo excels when you want everything under one roof — but that convenience comes at a premium. If you’re only looking for one feature, there may be better value elsewhere.

Competitor Comparison Table:

When Yotpo Pricing Makes Sense

Yotpo isn’t for everyone — but for the right store, it’s a time-saver and revenue driver. The ROI kicks in once your volume supports the monthly fee and your team can use multiple modules.

Worth it if:

• You’re doing $50,000+/month in eCommerce sales

• You want to combine reviews, loyalty, and subscriptions in one place

• You need customization, integrations, and multistore functionality

Not worth it if:

• You’re just starting out or testing the market

• You only need reviews or loyalty, not both

• You want month-to-month flexibility with no long-term contracts

FAQs About Yotpo Pricing

Does Yotpo still offer SMS or email tools?
No — both products have been fully retired. Only Reviews, Loyalty, Subscriptions, and UGC are available now.

Is Yotpo free?
Yes, some tools like Reviews and Loyalty have free tiers, but most brands will need paid plans to unlock real value.

How much does Yotpo cost per month?
Pricing ranges from $15/month for basic reviews to $1,000+/month for multi-tool bundles at scale.

Are there contracts?
Yes — many Yotpo plans require annual commitments. Always clarify terms before signing.

Can I pick just one tool or do I need the whole suite?
You can purchase individual modules, like just Reviews or just Loyalty. Bundles are optional but may reduce your overall cost.