When comparing the top Shopify review apps on the market, Stamped and Yotpo appear time and time again — but which one came out on top in our latest round of testing and analysis?
After spending over 200 hours reviewing and evaluating ecommerce apps, I can confidently say that Stamped is the best choice for growing Shopify stores, while Yotpo is a strong option for brands just getting started or selling across multiple platforms.
Stamped vs Yotpo: Quick Verdict
Stamped – Best for scaling on Shopify with clear pricing and built-in loyalty features
Yotpo – Best for small or multichannel stores that want a free plan and suite-level integrations
In this review, I’ll take a closer look at why Stamped outperforms Yotpo for many Shopify merchants, and break down the features that matter most to ecommerce businesses — including pricing, platform support, review functionality, integrations, and retention tools.
Key Takeaways
- Stamped removed its free plan and now offers clear, tiered pricing based on order volume
- Yotpo includes a free plan for stores with under 50 monthly orders
- Yotpo supports multiple platforms like BigCommerce and WooCommerce, while Stamped is built for Shopify only
- Both apps support Google Product Ratings and Seller Ratings, but Yotpo has a direct integration
- Stamped integrates well with subscription and helpdesk tools like Recharge and Gorgias
- Yotpo is part of a broader marketing suite that includes SMS, loyalty, and email tools
Quick Comparison: Stamped vs Yotpo
Here’s how Stamped and Yotpo compare at a glance:
| Feature | Stamped | Yotpo |
|---|---|---|
| Best for | Scaling Shopify brands | New stores or multichannel brands |
| Starting price | $23 per month (no free plan) | Free (up to 50 orders per month) |
| Platform support | Shopify and Shopify Plus only | Shopify, BigCommerce, WooCommerce, Magento |
| Google Seller Ratings | Supported | Direct Google partnership |
| Loyalty programs | Included | Included |
| SMS and email | Email only (no SMS) | Email and SMS available |
| Subscription integration | Native Recharge support | Available |
| Helpdesk integration | Native Gorgias support | Available |
Best for Pricing: Stamped Offers Predictable Plans, Yotpo Has a Free Option
Pricing is one of the biggest differences between these two apps. It affects how you start, scale, and budget your tech stack.
When choosing a Shopify review app, pricing is one of the first places most store owners look.
Both Yotpo and Stamped offer plans that scale with your store’s order volume, but they differ significantly in structure.
Yotpo Pricing
Yotpo’s biggest draw is its free plan, which supports up to 50 monthly orders.
This makes it ideal for new stores testing the waters with reviews and UGC. Once you grow beyond that threshold, pricing becomes more opaque.
Here’s a breakdown of Yotpo’s pricing from the Shopify App Store:
| Plan | Price (USD/month) | Order Limit | Notes |
|---|---|---|---|
| Free | $0 | Up to 50 orders | Basic features, great for new stores |
| Starter | $15+ | Varies | Order-based pricing (not clearly listed) |
| Pro | $119+ | Varies | Premium features, volume-based tiers |
One thing to keep in mind: Shopify warns that some charges may be billed separately outside of your Shopify invoice, depending on which Yotpo modules you use.
Stamped Pricing
Stamped has removed its free plan entirely. You’ll need a paid subscription to use their review widgets.
However, they offer clear and predictable pricing tiers based on order volume, which makes it easier to plan costs as you grow.
Stamped’s current pricing structure looks like this:
| Order Volume (Monthly) | Price (USD/month) |
|---|---|
| Up to 200 | $23 |
| Up to 1,000 | $99 |
| Up to 5,000 | $199 |
| Up to 20,000 | $399 |
If you want predictable, order-based pricing and don’t mind paying from day one, Stamped is a straightforward option.
Verdict: It Depends on Where You’re At
- Choose Yotpo if you want to start free and test reviews before committing.
- Choose Stamped if you want clear pricing tiers tied to order volume.
Best for Platform Support: Yotpo Works Across More Platforms
The ecommerce platform you use should guide your choice of apps. In this category, there’s a clear winner.
Platform compatibility might seem like a small detail—until it’s not. If you’re fully committed to Shopify, either tool works. But if there’s any chance you’ll replatform in the future, the decision gets easier.
Yotpo: Built for Multiple Platforms
Yotpo integrates with a wide range of ecommerce platforms, including:
- Shopify and Shopify Plus
- BigCommerce
- Adobe Commerce (Magento)
- WooCommerce
- Salesforce Commerce Cloud
This makes it a better choice for agencies or merchants managing stores across different platforms. If you’re planning for long-term flexibility, Yotpo will stay with you wherever you go.
Stamped: Shopify-First Approach
Stamped is built exclusively for Shopify and Shopify Plus. It’s tightly integrated with the Shopify ecosystem and doesn’t offer support for other ecommerce platforms.
The benefit? That tight integration often leads to smoother performance and faster feature rollouts on Shopify.
Verdict: Yotpo for Flexibility, Stamped for Focus
- If you’re 100% Shopify and plan to stay that way, Stamped makes sense.
- If you’re on multiple platforms or may switch down the line, Yotpo is safer.
Best for Google Visibility: Yotpo Has the Edge with Direct Seller Ratings Integration
Reviews aren’t just for social proof. They also play a key role in SEO, especially when it comes to showing star ratings in search results and product listings.
Google Product Ratings and Seller Ratings
Both Yotpo and Stamped support structured data and rich snippets, but Yotpo goes a step further.
Yotpo:
- Official Google Reviews partner
- Provides a direct feed for Google Seller Ratings
- Actively supports Google Shopping and paid search integrations
Stamped:
- Lists support for Google Product Ratings and Seller Ratings
- Doesn’t offer the same level of documentation or visibility as Yotpo on this topic
For stores running Google Shopping campaigns, a verified Seller Rating can improve click-through rates by up to 17%. That can make a meaningful difference in your cost-per-click and return on ad spend.
Schema Markup and SEO
Both tools provide automatic schema markup for product reviews, which helps display star ratings in organic search results.
- Yotpo’s schema is automatically optimized for Google compliance
- Stamped’s schema works well, but may require more manual configuration depending on your theme setup
Verdict: Yotpo Leads for Google Integrations
- Yotpo is the better option if Google Ads and SEO are a major part of your marketing strategy.
- Stamped still delivers structured data, but with fewer built-in pathways to Google Seller Ratings.
Best for Integration: Stamped Fits the Shopify Stack, Yotpo Is Built for Retention Suites
Integration with your existing tools is where real day-to-day efficiency is gained. Whether you’re using Klaviyo, Gorgias, or Recharge, it’s important your review app fits seamlessly into your workflow.
Yotpo Integrations
Yotpo has built a broad ecosystem with strong integrations across marketing, analytics, and sales tools. Key integrations include:
- Klaviyo (email)
- SMSBump (SMS)
- Facebook and Instagram
- Google Ads
- PageFly
- Shopify Flow
- Shopify Checkout
Yotpo also integrates with subscription tools, loyalty programs, and third-party marketplaces, making it a solid choice for multi-channel brands.
Stamped Integrations
Stamped’s focus is on Shopify-native apps and partners. These include:
- Klaviyo
- Gorgias (helpdesk)
- Recharge (subscriptions)
- Google Shopping
- Shopify Flow
- Shopify Checkout
If your store runs subscriptions through Recharge or handles customer support via Gorgias, you’ll find Stamped’s integrations to be more native-feeling and streamlined.
Verdict: Choose Based on the Tools You Already Use
- If SMS marketing is part of your stack, Yotpo has the edge.
- If you use Recharge or Gorgias, Stamped is the more natural fit.
Suite Features: Yotpo Is More Comprehensive, Stamped Is Simpler
Over time, both apps have expanded their offerings beyond reviews. Today, they function as retention platforms — offering tools like loyalty programs, referral tracking, and even email marketing.
Yotpo’s Suite
Yotpo offers a multi-product suite for ecommerce retention, including:
- Product Reviews
- Loyalty and Rewards
- SMS Marketing (via SMSBump)
- Email Marketing
- Visual UGC
- Referrals
All of these modules can be managed from a single dashboard. The more Yotpo products you use, the more connected your experience becomes. For brands ready to build a custom stack under one roof, this offers real value.
Stamped’s Suite
Stamped has also built out its own suite, though it’s narrower in scope:
- Product Reviews
- Loyalty and Rewards
- Lifecycle Messaging (email automations)
Stamped focuses on depth over breadth. It may not include SMS or referrals, but it’s clean, simple to set up, and ideal for Shopify merchants who want core retention features without the overhead.
Verdict: Go With What You Need
- Choose Yotpo if you want a full retention suite that includes SMS and visual UGC.
- Choose Stamped if you want a focused, lightweight setup for Shopify reviews and loyalty.
Final Verdict: Stamped vs Yotpo
Both platforms are excellent review apps, but they’re built for different types of stores.
Here’s my recommendation based on different scenarios:
| Scenario | Best App |
|---|---|
| Just starting out | Yotpo |
| Running a Shopify-exclusive store | Stamped |
| Need a free plan to test reviews | Yotpo |
| Using Recharge or Gorgias | Stamped |
| Prioritizing Google Ads performance | Yotpo |
| Prefer simple, clear pricing tiers | Stamped |
| Want a full suite including SMS + email | Yotpo |
My Final Thoughts
If your store is new, or you want to test product reviews without a financial commitment, Yotpo’s free plan is incredibly generous.
But if you’re scaling up and want a clean, predictable billing structure with Shopify-first features, Stamped will make your life easier.
There’s no one-size-fits-all answer here, but if you focus on your tech stack, order volume, and growth channels, the right choice becomes clear.
