BazaarVoice Pricing: Is It Worth the Investment for Your Ecommerce Brand?

BazaarVoice pricing isn’t publicly listed, but based on verified user reports, plans typically range from $1,000 to over $25,000 per month depending on the number of products, features, and syndication needs. Setup fees can add an extra $5,000 to $20,000 upfront, and contracts often require a one-year minimum commitment.

So, what are you really paying for? After deep analysis, user feedback, and over 100 hours of reviewing real case studies and partner data, we’ve broken down exactly what BazaarVoice offers. It’s one of the most advanced UGC platforms for brands selling across major retailers like Walmart and BestBuy—offering unmatched syndication, content moderation, and review tools built for scale.

What is BazaarVoice and Why Do Brands Use It?

BazaarVoice is an enterprise-grade user-generated content (UGC) platform used by brands to collect, manage, and distribute customer reviews, Q&A, visual content, and more. It’s primarily designed for mid-size to large companies that sell across multiple channels, especially those working with large retailers like Walmart, Target, BestBuy, and Costco.

The platform offers much more than just review collection—it’s known for:

• Ratings and Reviews
  Brands can request and display text reviews, star ratings, and customer feedback on their own website or across retail partners.

• Content Syndication
  BazaarVoice allows you to syndicate those reviews to major retailers (like Walmart.com), giving your product more visibility and social proof on high-traffic sites.

• Visual UGC
  Customers can upload photos and videos, which can be reused in your ecommerce experience or in marketing campaigns.

• Sampling Campaigns
  You can run campaigns to send free products to consumers in exchange for reviews, giving you high-volume and high-quality feedback.

• Social Commerce Features
  Through its acquisition of Influenster, BazaarVoice also taps into social content, helping you integrate influencer and customer-generated content into product pages.

It’s one of the most advanced UGC platforms available—but with that comes complexity and a premium price.

How Does BazaarVoice Pricing Work?

BazaarVoice does not provide any public pricing on its website. Instead, brands must go through a custom quote process that takes into account several factors. This means the cost varies significantly based on the features you need and the size of your catalog or business.

Key Factors That Impact BazaarVoice Pricing:

• Number of Products or SKUs
  The larger your product catalog, the more you’ll pay. BazaarVoice often charges based on SKU count, as this impacts review volume, content syndication, and content moderation costs.

• Monthly Website Traffic
  Your ecommerce site’s traffic can affect pricing since more impressions and engagement require greater infrastructure and moderation.

• Feature Modules Selected
  Some businesses only want reviews and Q&A, while others add social UGC, syndication, and sampling. Each add-on increases your monthly cost.

• Content Syndication Partners
  If you want to push your reviews to other retail sites (like Walmart or Target), syndication is priced as a separate service. This can significantly raise your monthly fees.

• Implementation and Setup Fees
  For enterprise clients, the onboarding and customization process can be intensive. BazaarVoice charges one-time setup fees that range from $5,000 to $20,000, depending on complexity.

BazaarVoice Estimated Pricing Table

Here’s a general breakdown of what brands report paying based on size and features.

These are estimates based on customer-reported data from G2, Capterra, and verified Reddit posts. BazaarVoice does not confirm or deny these numbers, but multiple SaaS consultants and agencies have echoed this pricing range in ecommerce communities.

What Do You Get for the Price?

BazaarVoice may seem expensive at first glance, but it’s built for scale and syndication. If your brand is serious about retail growth, the pricing starts to make more sense when you evaluate the features.

1. Ratings & Reviews

You can request, collect, and display star ratings and detailed reviews from customers on your product pages. BazaarVoice also supports moderation and fraud detection to ensure authenticity.

Features include:

• Email triggers for review collection

• Review moderation and filters

• Multi-language support

• Analytics dashboard

• SEO-optimized review widgets

2. Questions & Answers

This module allows customers to ask product questions that other shoppers or your support team can answer. It builds trust and improves conversion rates.

3. Content Syndication

This is where BazaarVoice stands out. It lets you share your UGC with retail partners, which means:

• Your Walmart listing can show the same reviews as your own site

• You get more mileage from each review

• You avoid the headache of duplicating content or asking customers to leave reviews twice

Syndication is priced separately and usually only makes sense if you’re already listed on multiple third-party retailers.

4. Visual UGC

Customers can submit images and videos alongside reviews. These can be displayed in galleries or used in marketing campaigns.

5. Sampling & Social Tools

The Influenster integration lets you run sampling campaigns and social campaigns with built-in review collection mechanisms. You send out free products, and users are incentivized to leave feedback. This is a fast way to build review volume when launching new products.

Who Is BazaarVoice Best For?

While BazaarVoice offers high-end features, it’s not right for every ecommerce brand. The pricing and setup time alone make it hard to justify for smaller or bootstrapped companies.

Ideal Customers:

• Enterprise brands with a presence on Walmart, BestBuy, or Target

• Brands with 1,000+ SKUs that need content moderation and syndication

• Companies running omnichannel marketing and social campaigns

• Businesses that want a centralised UGC strategy across multiple platforms

Not a Good Fit For:

• Startups or brands doing less than $5M/year in revenue

• Shopify stores with <100 products

• Brands that only need basic review widgets and email triggers

• Teams looking for self-service platforms without account managers

If you’re in this category, alternatives like Yotpo, Stamped.io, Loox, or Judge.me are far more budget-friendly and offer quick setup.

BazaarVoice Alternatives With Transparent Pricing

Many businesses researching BazaarVoice pricing are also exploring cheaper competitors. Here’s how they stack up in terms of features and cost:

Most of these platforms offer free trials or transparent pricing, which makes them easier to evaluate before committing.

BazaarVoice, on the other hand, does not offer a free trial, and most customers are locked into 1–2 year contracts once they sign.

Real-World Feedback on BazaarVoice Pricing

BazaarVoice earns solid reviews for its feature set and customer support, but many users complain about the price.

Here’s what actual customers have said:

• “It does what we need, but the cost is very high, especially for a mid-sized business that doesn’t need all the bells and whistles.” — G2 Review

• “Syndication is powerful, but we didn’t realize how expensive it would be until we were too far into the process.” — Reddit user

• “Customer service is excellent, but implementation took several weeks and required help from our developers.” — Capterra Review

• “Not affordable for early-stage ecommerce brands. Go with Judge.me or Loox if you’re on a budget.” — Shopify Community Post

Final Thoughts: Is BazaarVoice Worth It?

BazaarVoice offers a powerful set of tools, especially if your brand sells across multiple retailers or wants to centralize its user-generated content efforts. However, the pricing model is built for brands with significant budgets and complex requirements.

If your company relies heavily on retail syndication and wants an enterprise-level UGC platform with dedicated support, then BazaarVoice is a strong option—just be prepared to pay a premium.

On the flip side, if you’re a DTC brand still building traction or if you’re focused on Shopify-only sales, more affordable review platforms will give you 80% of the same functionality at a fraction of the price.