Pricing (weighted 12%)
$9/month for 1 domain and unlimited popups
At this price level some of the features (such as exit-intent) are disabled.
$19/month for more features and 3 domains
At this price point some of the features are added back in, but not all of them. You still miss out on exit-intent, and it is missing features like full-screen takeover and mobile specific popups.
$29/month for every feature and unlimited popups
You get everything here. Exit-intent, mobile popups, and full-screen are all enabled here. You also get access to their premium customer support.
They also have an affiliate program. If you promote OptinMonster on your website they will give you a 20 percent commission on any sales made through that link.
They also offer yearly pricing for 40 percent off.
OptinMonster has the edge here with much more reasonable pricing options.
$29/month for 1 domain with a maximum of 4,000 views
They start you off with all of their app's features, but you are limited in page views and are restricted to one domain. If you run more than one website this one is not for you.
$79/month for four domains and 40,000 visits a month
This is a steep increase in price, but it is also a steep increase in the number of people who will see your ad.
$159/month for 10 domains and 200,000 visits per month
Once again a lot more money for a lot more ad views. This bumps it up considerably.
This plan is for anyone who has hit the internet big time. You have to talk to a customer service representative for a quote. The representative I talked to said that the Enterprise plan costs an additional $5 for every 10,000 unique visitors.
OptiMonk also offers yearly pricing at a slightly discounted rate.
Design (weighted 12%)
OptinMonster has quite a few well designed templates. They also have the ability to customize your popup to your heart’s content. If you don’t want to create a custom popup, the templates will get you started pretty easily.
There are a few other types of popups that don't look quite as nice as OptinMonster's main templates. Some of the banners are a bit too sparse.
OptiMonk has limited popup templates which are serviceable and a bit utilitarian in their design.
Customization is possible, but not on a deep level. It’s mostly just changing minor details like toggling images on and off and such. The popup designs look a little dated too. Overall, a bit of a disappointment.
Frontend Features (weighted 12%)
Since OptinMonster is so customizable, the frontend user experience is largely up to you. There is the danger of a poorly made popup, but there is also the ability to design the popup to fit your specific needs.
It allows for a simple flow to the popups, which decreases user’s frustration, and hopefully leads to more conversions.
OptinMonster also allows for different popups on different pages of your website. This lets you make your popups more personal and compelling to your customers.
They also have floating bars and optin boxes that scroll with the user. These are more polite ways to gather subscribers if you're worried about turning customers off with traditional popups.
The exit-intent detection works amazingly well. It is very good at detecting when a user is about to leave the site. OptinMonster is much better than OptiMonk at exit-intent detection.
Types of Opt-ins in OptinMonster
The popups do look quite clean, if a little boring, from an outside perspective. The process is simple and easy to navigate for the customer. There is minimal fuss and it is very streamlined.
This is the good side of not having a very feature-rich system. It allows for ease of use and less room for error when designing the front end.
Sometimes the exit-intent detection does not do its job, which is disappointing. There were a few times that I managed to navigate away from the window without triggering the popup. It wasn’t a common occurrence. It worked most of the time, just not quite as well as OptinMonster.
Types of Opt-ins in OptiMonk
Shopping Cart Targeted Popups
Backend Features (weighted 12%)
The backend is quite user friendly. It’s not quite as user friendly as OptiMonk, but it also has more complex features. The dashboard is clean and well laid out, and it is easy to navigate your account.
The different types of popups and banners can be confusing at first, but once you figure them out they can add quite a lot of functionality to your website. You can put popups directly into your websites HTML in OptinMonster.
OptinMonster has a WordPress plugin that lets you install popups without messing with your website's HTML.
The backend is very user friendly, largely because they don’t have a wealth of customization options. Creating a popup takes about 3 minutes and you can have it up on your webpage very quickly. T
hey provide instructions for inserting the code directly into your website’s HTML. The instructions are very clear and easy to follow. It’s as simple as copying and pasting where they tell you to.
OptiMonk also has a WordPress plugin.
Reports & Statistics (weighted 12%)
OptinMonster has A/B testing and good integration with Google Analytics. The integration is easy to set up, and it gives easy to understand and meaningful data.
Unlike OptiMonk they bring GA data to a dashboard in their app. They tell you which of your pages are getting the most conversions so that you can streamline your advertising. However, they don't require you to use GA like OptiMonk.
OptiMonk has A/B testing and also integrates with Google Analytics. It is easy to integrate with your existing Google account, and it gives data to you in easily digestible packages.
It does require that you go to GA to check your data. This is a bit of a letdown, especially considering OptinMonster lets you see data directly from their app. Requiring the use of an outside site feels very cumbersome.
Flexibility (weighted 12%)
This is a very flexible application because of the deep customization options. This app will let you bend popups to your will. It is good for collecting emails and other mundane popup uses, but I can also see it used creatively for a variety of applications.
For instance, it could easily be adapted to deliver or advertise additional content on your website. As the user is leaving you could direct them to another article they may be interested in. You can use this app for anything from run-of-the mill email collection to more creative uses.
OptiMonk is not that flexible. It seems to be geared towards capturing user's emails and other basic popup applications. It has templates for coupon and ebook campaigns as well.
For a large majority of users OptiMonk will work just fine and will be flexible enough for their needs, but I still have a few quibbles. If you want to do something creative with your popups, or if you want to gather more customer information than just names and email addresses, you should steer clear of OptiMonk.
Extensibility (weighted 12%)
Apps that work with OptinMonster
OptinMonster has integrations for seemingly every product under the sun.
Apps that work with OptiMonk
OptiMonk's integrations are not as diverse as OptinMonster, but they are no slouch. The integrations with E-commerce apps are very useful.
Support (weighted 12%)
OptinMonster’s support is a bit lackluster. They have a big self-help section, but no phone line. They have support tickets you can fill out, and they have a form for basic questions as well. These support options are not nearly as extensive as OptiMonk.
That said, I got quick responses when I submitted questions to the forms. The support doesn't go the extra mile, but they are good enough for most run of the mill problems. Be careful if you are going to need help getting your popups up and running.
They have an extensive self-help section, as well as a phone support system. They also list two of their account manager’s email addresses in case you have any questions.
The customer service representatives are friendly and helpful, as customer service representatives are wont to be. They manage to top OptinMonster in support largely because of the greater variety of customer support options OptiMonk presents.